How to generate and use customer insights and create sustainable customer relationships?
It is important for marketing professionals to learn how to build strong brands and understand the customers’ needs and the underlying psychological processes in decision-making.
In MSc Marketing - Marketing Management profile, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses.
Within the Marketing Management profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
I always wanted to study abroad for my Master's. The University of Groningen provides a great combination of lectures and tutorials, which prepare me in the best way possible for the future. What is also really valuable about this programme is that the high number of group projects, also in cooperation with companies, which help you organise yourself better in a team and solve real-life cases. During lectures, everyone is encouraged and invited to share their opinion and be involved in the class discussion. There are a lot of group assignments in my degree, which took me by surprise. It is a great experience though as I get to work with students from all over the world. This together with being part of the ESN study committee prepares me to work abroad one day, as I aspire to do. Not only the education but also the city of Groningen itself makes my study experience perfect. It is a very attractive city in terms of a high number of students and there is always something going on from cultural events to sports activities to celebrations. (Nicole Vergin, German | MSc Marketing Management)
My entire experience in Groningen was very memorable and pleasant because of the exceptionally open Dutch culture. Any expectations I had have by far been exceeded. The programme has surprised me in a positive way with many lectures from industry leaders, assignments with companies and the work on real-world business cases.
All in all, the international context of the lectures and the international group of students made the entire programme broader and richer. Also, I learned to handle challenges, as for example sometimes encountered during teamwork. I now feel very prepared for the future working life as especially in international companies you have to work with people from various countries and come together to common terms and solutions.(Nicoleta Filipov | MSc Marketing Management)