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Media Art Festival: theme night on culturenomics

When:Tu 01-12-2020 20:00 - 22:00

On December 1, 2 and 3, Media Art Festival in collaboration with the RUG Campus Fryslân and Hanze University Groningen will present three interwoven online Theme Nights full of discovery, discussion and artistic inspiration.

Central to each evening is a theme that is further explored and unravelled by special guest researchers and artists. We zoom in on the appreciation of culture and economic value in the cultural sector, not-knowing in times of uncertainty, and we take a closer look at our relationship with nature.

Due to the current Corona measures, it has been decided to only stream the evenings online without an audience on location. The evenings are streamed live and everyone can join and watch.


During this first Theme Night we will explore how culture is experienced and appreciated in our society and whether our understanding of culture is still up to date. What the Corona crisis has brought to light is that culture is much more than just theater, dance and visual arts. The whole cultural sector was affected, and so were festivals and the performances of Dries Roelvink. Culture and today’s cultural production is much more comprehensive than what we learn about it at school.

Prof. dr. Barend van Heusden takes us along in his analysis of our understanding of culture and pleads for a fundamental revaluation. A plea with radical proposals with potentially far-reaching political and economic consequences for the sector.

Director of New Geneco Esther Gottschalk then explores various forms of collaboration and economic models to make the cultural sector circular. Models that encourage the money earned in the cultural sector to flow back to its creators in a fair way. Gottschalk explores inspiring global examples of a Fair Chain in the free arts, and new forms of collaboration between government, business and local communities.

Speakers: Prof. Barend van Heusden, Esther Gottschalk

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