The University of Groningen is a European top university with a rich tradition that offers high-quality teaching and research in a wide variety of academic disciplines. To sustain its global reputation, it is vital that the University presents itself in a uniform and recognizable fashion.
To project a uniform and recognizable image, the University has decided to give central stage to the ‘Rijksuniversiteit Groningen/University of Groningen’ brand in all its communications. Thus, all subdivisions of the University organization must present themselves with the University logo. Detailed guidelines for the presentation of the University as a whole, its subdivisions and its collaborations with external organizations are set out in the brand architecture. Guidelines for using the house style will ensure that all University communications have the same uniform and recognizable appearance.
With this house style, the University of Groningen wants to invoke the image of a youthful organization with a rich academic tradition and history. Design agency G2Kdesigners was commissioned to develop a house style that visualizes the core elements of the University’s mission and strategy: the University of Groningen is internationally oriented, firmly rooted in society, respects differences in talent and ambition and focuses on performance. Moreover, the house style must refer to the University’s core values: liberty, independence, freedom of thought, unique, involved, inspirational, growth, incentive, together, open.
Since in practice the desired ‘look & feel’ will not be achieved by strict adherence to the rules governing the use of the house style, various house style rules of thumb have been formulated.
|Last modified:||26 April 2017 3.49 p.m.|