Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.
All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) profile and an MSc in Strategic Marketing Management.