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Society/business UGCE Entrepreneurship college Extracurricular course on Entrepreneurship

Schedule 2021

The course will take place on the University's Student Portal.

Open the schedule below to find all the details about each of the 7 sessions.

Each session is always split into three moments:

  • A briefing moment between 19:00 - 19:40 hrs
  • A workshop between 19:50 - 20:30 hrs
  • One or more guest talks between 20:45 - 21:45 hrs
February 1st - Introduction and Ideation

Session 1

Topics/work field

Speaker - Company

Briefing

19:00 - 19:40

Introduction to the Field of Entrepreneurship

Prof. Aard Groen

Workshop

19:50 - 20:30

Discovery and creation of entrepreneurial opportunities

Ideation exercise and discussion

*Special guests : George and Laembert Bitter - Antea Group

dr. Sílvia dos Santos Fernandes Costa

Guest Talk

20:45 - 21:45

Established entrepreneur

Serial entrepreneur

Giuseppe Lacerenza - Slimmer AI

Semme Molenaar - CarbExplore Research

February 8th - Different Facets of Entrepreneurship

Session 2

Topics/work field

Speaker - Company

Briefing

19:00 - 19:40

Commercial and Social Entrepreneurship

dr. Sílvia dos Santos Fernandes Costa

Workshop

19:50 - 20:30

Value creation and business idea impact evaluation

dr. Sílvia dos Santos Fernandes Costa

Guest Talk

20:45 - 21:45

Commercial entrepreneur

Social entrepreneur

Sophie Van Dijk - Gum Care

Arjen Boekhold - Tony’s Chocolonely, GameChanger Unltd

February 15th - Finding a Customer

Session 3 Topics/work field Speaker - Company

Briefing

19:00 - 19:40

Entrepreneurial Marketing

Prof. Aard Groen

Workshop

19:50 - 20:30

Defining and attracting a customer

Prof. Aard Groen

Guest Talk

20:45 - 21:45

Richard Rushby, Maciej Grajewski - SG Papertronics B.V.

February 22nd - Value Proposition at the Core of Your Business

Session 4 Topics/work field Speaker - Company

Briefing

19:00 - 19:40

Developing a Business Model

Cees-Jan Groen

Workshop

19:50 - 20:30

Entrepreneurial lego: How can you deliver the same value in different ways? Can you find multiple ways of capturing it?

Cees-Jan Groen

Guest Talk

20:45 - 21:45

Online business coach, trainer at Venturelab & Hanze University of Applied Sciences

Matthijs Smit

March 1st - Design Thinking towards Creating Products

Session 5

Topics/work field

Speaker - Company

Workshop

19:00 - 20:30

Design Thinking Workshop

Prof. Andy Penaluna

Guest Talk

20:45 - 21:30

Self-employed consultant and educator, creative entrepreneur, designer, Prof Emeritus of the University of Wales Trinity Saint David

Prof. Andy Penaluna

March 8th - Financial Value of a Business

Session 6

Topics/work field

Speaker - Company

Briefing

19:00 - 19:40

Financing Innovative Business

Jeroen Sempel

Workshop

19:50 - 20:30

Mini-case on reading financial data and evaluating a company

Jeroen Sempel

Guest Talk

20:45 - 21:30

Jelmer Bolt, Erik Botter - FIT Professionals of

Finance

March 15th - Building Relationships to Deliver Value

Session 7

Topics/work field

Speaker - Company

Briefing

19:00 - 19:40

Networks of stakeholders

Prof. Aard Groen

Workshops

19:50 - 20:30

Who are your most important partners and stakeholders?

Dr. Sean White

Guest Talks

20:45 - 21:30

Closing and Certificates

TBA

Last modified:22 February 2021 3.17 p.m.