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Society/businessUGCEEntrepreneurship collegeExtracurricular course on Entrepreneurship

Schedule 2017

Location: Van Swinderen Huys, Oude Boteringestraat 19.

Date Briefing (19:00 - 19:45) Workshop (19:45 - 20:30) Guest talk (20:45 - 21:30)
S1 6/2 Introduction & Ideation

Course set-up and execution
Intro to the field of entrepreneurship

Discovery and creation of entrepreneurial opportunities. Ideation exercise and discussion.

Semme Moolenaar, & BSMIO Pharma BV, CarbExplore BV & Emerging Innovations Group BV.

Harro Boven, Movit

S2 13/2 Finding the customer
Entrepreneurial marketing1: segmenttion, targetting, positioning How to describe the customer in useful terms? tba
S3 20/2 Value proposition at the core of your business
Entrepreneurial marketing2: customer's jobs, pains, gains and how to get to them.

Customer interview: What are your customer's pains, gains and jobs? How can you deliver the same value in different ways? Can you find multiple ways of capturing it?

Albert-Jan Swierstra & Martijn Swierstra, Brouwerij Martinus

S4 27/2 Design thinking towards creating products


Design thinking, what is it and how can it help you in designing a new product that responds to customer needs. By Prof. Bart Verkerke, Professor in Medical Product Design

20:45 - 22:00

Winand Slingenbergh FabLab Groningen

What is a Fablab and what can you do with it?
How does 3d printing work?

S5 6/3 Building relationships to deliver the value

Networks of stakeholders

Who are your most important partners and stakeholders?

Mike de Leeuw, InGell Labs
S6 13/3 Evaluating the value of the business
Financing innovative business Mini-case on reading financial data and evaluating a company

Jolijn Creutzberg, van Hulley

S7 20/3 Impact of entrepreneurship

Commercial, Social, Environmental and Sustainable entrepreneurship

Develop blended value and evaluate the impact of your business idea

Anna van Nunen, Innofest


VentureLab weekend

Last modified:03 December 2018 4.27 p.m.