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Society/BusinessUGCEEntrepreneurship collegeExtracurricular course on Entrepreneurship

Schedule 2016

Location: Van Swinderen Huys, Oude Boteringestraat 19.

Date Briefing (19:00 - 19:30) Workshop (19:30 - 20:30) Guest talk (20:45 - 21:30)
S1 1/2 Introduction & Ideation

Course set-up and execution
Intro to the field of entrepreneurship

Discovery and creation of entrepreneurial opportunities. Ideation exercise and discussion.

Semme Moolenaar, & Repeat Diagnostics Europe

Jordi Hillenga, JPA Pizza Automaat

S2 8/2 Finding the customer
Entrepreneurial marketing1: segmenttion, targetting, positioning How to describe the customer in useful terms? Gerrit Baarda, ZIUZ
S3 15/2 Value proposition at the core of a business model
Entrepreneurial marketing2: customer's jobs, pains, gains and how to get to them.

Customer interview: What are your customer's pains, gains and jobs?

Albert-Jan Swierstra & Martijn Swierstra, Brouwerij Martinus

S4 22/2 Product design: 3d printing (to be confirmed)
What is a Fablab and what can you do with it? How does 3d printing work? Winand Slingenberg & Bob Verschoor, FabLab Groningen
S5 29/2 Introduction to business models
Three building blocks of any business model: value creation, delivery and capture. How can you deliver the same value in different ways? Can you find multiple ways of capturing it? Mike de Leeuw, InGell Labs
S6 7/3 Evaluating the value of the business
Financing innovative business Mini-case on reading financial data and evaluating a company

Thomas Mensink, Golden Egg Check

S7 14/3 Impact of entrepreneurship

Commercial, Social, Environmental and Sustainable entrepreneurship

Develop blended value and evaluate the impact of your business idea

Jolijn Creutzberg, van Hulley


Start up weekend

Last modified:13 October 2016 12.09 p.m.