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About us FEB Research / FEB FEB Research Institute (FEBRI) Research programme Marketing People

Marketing PhD Candidates

Research Project
Agachi, Elena
Evaluating and improving the effectiveness of health programs
Balleyer, Anna
Ge, Ruichen
Hars, Roelof
Towards context-based customer relationship management
Hidding, Jasper
Brands as self threats; how do brands rub off on consumers?
Hoffmann, Tabea

The role of social expectations for triggering pro-environmental change

Holthöwer, Jana
Robots to the rescue? Acceptance of social robots in healthcare services
Huan, Minxiong
Marketing dynamics within business cycles
Huisman, Hester
Consumer participation in retail energy markets within the energy transition
Koster, Janneke

Fostering a sustainable fashion industry: a multi-actor perspective

Liu, Xia
Ludoph, Jocelyne

Socioeconomic status and consumers’ brand behavior

Mang, Valentin
Mlakar, Zan
The role of social consistency in innovation diffusion
Moes, Anne
Nezami, Hakhamanesh
Olk, David

Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score

Peulen, Bob
Ponte, Gilian
Privacy-preserving generative adversarial networks to share data and derive marketing insight
Rambharos, Narly
Rens, Joeri van

Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance

Smit, Hidde
Tan, Xiongkai
Vigier, Stephanie

Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards

Vries, Wieteke de

How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions

Wang, Lijun
Werkman, Amber
Waist versus waste: understanding the interface between health and sustainability in consumer food consumption

The added value of local entrepreneurship within retailing

Last modified:26 March 2024 1.48 p.m.