How can companies operate in multiple countries at the same time and cope with different cultural, political and economic circumstances? International business managers need to know how.
The MSc IB&M is a broad programme with a rich set of electives to choose from. You can also opt for one of our double degrees, with the University of Newcastle or with Fudan University in Shanghai.
In the programme you will learn to approach issues in global management with an open mind and how to deal with them systematically and creatively. Your analytical and professional set of skills will be expanded to include the latest theories and tools in developing strategies for managing multinational enterprises and for firms to operate across borders.
Specific attention is paid to comparative analyses of countries, institutions, cultures and, of course, companies and their strategies. You will be trained to apply this knowledge to the development of company strategies, instruments and processes. You will also learn to analyse the purchasing and sales markets in different countries, understand various institutional environments and develop policy proposals.
Nancy Edwards, MSc International Business and Management
What I really like about the IB&M programme is its academic approach and the diversity of courses offered by the faculty, which helps you to orient yourself towards the future.
"Groningen is a really beautiful city that offers everything a student can wish for. Its closeness to the countryside and North Sea only adds to its attractiveness. The University of Groningen with its scientific approach was a very interesting choice for me as the educational system is so different compared to traditional business studies in my home country, the United States. After graduating from the University of North Carolina with a Master's in Accounting, I moved to Germany to do mainly internships and work. This was also the time when I first heard about the University of Groningen. As I wanted to enhance my knowledge beyond Accounting and do some more general business studies, I eventually moved to Groningen in to start the IB&M Master. I plan also to do a PhD. What I really like about the IB&M programme is its academic approach and the diversity of courses offered by the faculty, which helps you to orient yourself towards the future. Although it was challenging getting used to the educational approach, I now feel very comfortable. With the right amount of effort the workload is certainly doable. Professors and staff members of the Faculty are very supportive while you follow your programme. The IB&M Master is definitely a programme I would choose again. I really feel comfortable: in Groningen and at the University."