How can companies operate in multiple countries at the same time and cope with different cultural, political and economic circumstances? International business managers need to know how.
The MSc IB&M is a broad programme with a rich set of electives to choose from. You can also opt for one of our double degrees, with the University of Newcastle or with Fudan University in Shanghai.
In the programme, you will learn to approach issues in global management with an open mind and how to deal with them systematically and creatively. Your analytical and professional set of skills will be expanded to include the latest theories and tools in developing strategies for managing multinational enterprises and for firms to operate across borders.
Specific attention is paid to comparative analyses of countries, institutions, cultures and, of course, companies and their strategies. You will be trained to apply this knowledge to the development of company strategies, instruments and processes. You will also learn to analyse the purchasing and sales markets in different countries, understand various institutional environments and develop policy proposals. The programme further offers the opportunity to focus on either the Energy Focus area or the Sustainable Society Focus Area area. At the end of your studies, you will receive an MSc in International Business & Management from the University of Groningen, one of Europe’s top tier business schools.
The content of the programme is continuously being evaluated and improved in consultation with students, lecturers and the business community, for instance through the Advisory Board. Directors and managers from Akzo Nobel, Heineken, ASM, VimpelCom and Charity Fund Rijsholt are represented in the Advisory Board.