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OnderwijsOpleidingenMasteropleidingenMarketingDDM Strategic Marketing Intelligence
Header image DDM Strategic Marketing Intelligence

DDM Strategic Marketing Intelligence

Programma

  • 1e jaar

    During your first year, in Groningen, you will follow advanced course units in marketing intelligence (60 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a 20 ECTS Master's thesis.

    During your first year, in Groningen, you will follow advanced course units in marketing intelligence (60 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a 20 ECTS Master's thesis.

  • 2e jaar

    In Oslo you will take courses in strategic marketing management and write a 10 ECTS research paper.

    In Oslo you will take courses in strategic marketing management and write a 10 ECTS research paper.

Programma-opties

  • Healthcare Management Focus Area (specialisatie)

    Focus your MSc on Healthcare Management and open up extra career opportunities. There are two steps to the Healthcare Management Focus Area-

    1) complete two of four chosen electives 2) write and round off an MSc thesis on a healthcare management topic

  • Energy Focus Area (specialisatie)

    Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

    1) complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

Opbouw programma

Vak
Consumer Psychology (5 EC)
Customer Models (5 EC)
Data Science and Marketing Analytics (5 EC)
Electives for students from FEB (5 EC)
Marketing Engineering (5 EC)
Marketing Research Methods (5 EC)
Market Models (5 EC)
Master's Thesis Marketing (20 EC)
Strategic Marketing for MSc Marketing (5 EC)
Vak
Study at BI, Oslo, icl. Research Paper (64 EC)

Check for in-depth info on all courses: https://www.rug.nl/ocasys/rug/vak/showpos?opleiding=5409

Check for in-depth info on all courses: https://www.rug.nl/ocasys/rug/vak/showpos?opleiding=5409

Studeren in het buitenland

  • Studeren in het buitenland is verplicht
  • Maximaal 64 EC

Our double degree partner is BI Norwegian Business School, Oslo, Norway

http://www.bi.edu/

Our double degree partner is BI Norwegian Business School, Oslo, Norway

http://www.bi.edu/

Waarom in Groningen?

This programme is a unique combination of two degrees, one in Groningen and one in Oslo. You will learn about marketing intelligence and strategic marketing management in an international environment. Furthermore, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status only one percent of universities worldwide achieve.

This programme is a unique combination of two degrees, one in Groningen and one in Oslo. You will learn about marketing intelligence and strategic marketing management in an international environment. Furthermore, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status only one percent of universities worldwide achieve.

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

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