Extensive knowledge of marketing theory and research methodology is critical for a successful approach of many marketing problems. In addition, practical skills and experience is of key importance. Therefore, our educational programmes combine all these aspects.
Bachelor's degree programs
The department of Marketing contributes to all FEB Bachelor's degree programmes.
In the BSc courses we lecture courses on issues like:
- strategic marketing
- market research
- consumer behaviour
Master's degree programmes
The department of Marketing offers the following Marketing programmes:
In addition, the Department of Marketing is strongly involved in
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