Industry Relations

In this blogpost we will share the video pitches to illustrate research on AI & energy within the University of Groningen.

To decide whether to allow a newly developed drug to the market or not, a lot of factors need to be taken into account. Evaluating effects and side effects requires precise standards, sometimes they are life and death decisions. Dr. Don van Ravenzwaaij researches current practices of drug approval from a statistical standpoint. He contributes an inspiring perspective to look at numbers. Since AI research is constantly looking for new ways to evaluate and organize data, looking at common practices of other disciplines can be of great value.

Data is the new oil fueling marketing activities. It helps to target the right customers at the right time with the right instrument. But recent privacy regulations limit its use. So, how do marketers make the most out of these data without breaking privacy rules? Jaap Wieringa, professor at the Faculty of Business and Economics at the University of Groningen, and his team give answer to this question by developing new marketing models that prove: targeted marketing is possible, even in the face of privacy concerns.