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Society/businessUGCEEntrepreneurship collegeExtracurricular course on Entrepreneurship

Schedule 2015

Location: Van Swinderen Huys, Oude Boteringestraat 19.

Date Briefing (19:00 - 19:30) Workshop (19:30-20:30) Guest talk (20:45 - 21:30)
S1 2/2 Introduction to entrepreneurship

Course set-up and execution
Intro to the field of entrepreneurship

Discovery and creation of entrepreneurial opportunities. Ideation exercise and discussion.
S2 9/2 Impact of entrepreneurship
Commercial, Social, Environmental and Sustainable entrepreneurship Mini case analysis: develop blended value and evaluate the impact Christine van der Vorm, Ontdekking van Groningen + Joost de Smeth, Strawberry Fields, and Harrie de Vries, De Zwammerij (tasty guest lecture)
S3 16/2 Introduction to business models
Three building blocks of any business model: value creation, delivery and capture. Entrepreneurial LEGO: how can you deliver the same value in different ways? Can you find multiple ways of capturing it? Can you use the same system for delivering a different value to different customer?

Gerrit Baarda, ZIUZ - case of visual intelligence being a technological platform

S4 23/2 Value proposition at the core of a business model
Entrepreneurial marketing: customer's jobs, pains, gains and how to get to them. Research methods: being given simple cases, can you design a method of understanding customer's pains, gains and jobs? Entrepreneurs of VentureLab North : people developing their projects and getting to the customers right now - what can we learn from their experience?
S5 2/3 Building relationships to deliver the value
Who are your most important partners and stakeholders? How to build relationships and how to make a proper "ask" Mike de Leeuw, InGell Labs - how to attract, involve and retain partners while developing a medical product.
S6 9/3 Capturing value and making your business sustainable
What is a sustainable business model? Case study, can we find a way to make this business sustainable?

Paul Harms

S7 16/3 Evaluating the value of the business

Financing innovative business

Mini-case on reading financial data and evaluating a company

Thomas Mensink, Golden Egg Check


Start up weekend

Last modified:13 October 2016 12.10 p.m.