Key researchers and their expertise

• Prof. Tammo Bijmolt (Marketing research, Quantitative models, Retailing, Customer relationship management, Meta-analysis)
• Prof. Jenny van Doorn (Service technology, Robotics, Customer engagement, Sustainability, Food waste)
• Prof. Bob Fennis (Consumer behavior)
• Prof. Maarten Gijsenberg (Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions)
• Prof. Koert van Ittersum (Marketing, Consumer well-being)
• Prof. Marijke Leliveld (Consumer ethics, Decision-making, Cause-Related Marketing, Charities, Fundraising, Corporate Social Responsibility, Sustainable Fashion, Consumer behavior, Justice and Fairness, Negotiation and bargaining)
• Dr. Hans Risselada (Quantitative marketing, social networks, social influence, societal change, responsible marketing)
• Prof. Laurens Sloot (Retail, Branding)
• Prof. Peter Verhoef (Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models)
• Prof. Jaap Wieringa (Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma)

See the programme website for a full list of faculty