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About us FEB Research / FEB Graduate School of Economics and Business PhD programme PhD candidates

Marketing PhD Candidates

Name Research Project
Agachi, Elena Evaluating and improving the effectiveness of health programs
Balleyer, Anna tba
Ge, Ruichen tba
Hars, Roelof Towards context-based customer relationship management
Hidding, Jasper Brands as self threats; how do brands rub off on consumers?
Hoffmann, Tabea

The role of social expectations for triggering pro-environmental change

Holthöwer, Jana Robots to the rescue? Acceptance of social robots in healthcare services
Huisman, Hester Consumer participation in retail energy markets within the energy transition
Koster, Janneke

Fostering a sustainable fashion industry: a multi-actor perspective

Liu, Xia tba
Ludoph, Jocelyne

Socioeconomic status and consumers’ brand behavior

Mang, Valentin tba
Mlakar, Zan The role of social consistency in innovation diffusion
Moes, Anne tba
Nezami, Hakhamanesh tba
Olk, David

Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score

Peulen, Bob tba
Ponte, Gilian Privacy-preserving generative adversarial networks to share data and derive marketing insight
Rambharos, Narly tba
Rens, Joeri van

Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance

Smit, Hidde tba
Tan, Xiongkai tba
Vigier, Stephanie

Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards

Vries, Wieteke de

How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions

Wang, Lijun tba
Werkman, Amber Waist versus waste: understanding the interface between health and sustainability in consumer food consumption
Wielheesen, Tom

The added value of local entrepreneurship within retailing

Last modified:04 April 2023 12.42 p.m.