Marketing PhD Candidates
| Name | Research Project |
|---|---|
| Agachi, Elena | Evaluating and improving the effectiveness of health programs |
| Balleyer, Anna | tba |
| Ge, Ruichen | tba |
| Hars, Roelof | Towards context-based customer relationship management |
| Hidding, Jasper | Brands as self threats; how do brands rub off on consumers? |
| Hoffmann, Tabea |
The role of social expectations for triggering pro-environmental change |
| Holthöwer, Jana | Robots to the rescue? Acceptance of social robots in healthcare services |
| Huisman, Hester | Consumer participation in retail energy markets within the energy transition |
| Koster, Janneke |
Fostering a sustainable fashion industry: a multi-actor perspective |
| Liu, Xia | tba |
| Ludoph, Jocelyne |
Socioeconomic status and consumers’ brand behavior |
| Mang, Valentin | tba |
| Mlakar, Zan | The role of social consistency in innovation diffusion |
| Moes, Anne | tba |
| Nezami, Hakhamanesh | tba |
| Olk, David |
Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score |
| Peulen, Bob | tba |
| Ponte, Gilian | Privacy-preserving generative adversarial networks to share data and derive marketing insight |
| Rambharos, Narly | tba |
| Rens, Joeri van |
Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance |
| Smit, Hidde | tba |
| Tan, Xiongkai | tba |
| Vigier, Stephanie |
Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards |
| Vries, Wieteke de |
How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions |
| Wang, Lijun | tba |
| Werkman, Amber | Waist versus waste: understanding the interface between health and sustainability in consumer food consumption |
| Wielheesen, Tom |
The added value of local entrepreneurship within retailing |
| Last modified: | 04 April 2023 12.42 p.m. |