DDM Marketing & Information Systems

• We take a unique approach in Groningen: we cover both data engineering and data science , teaching you how to effectively collect data to build a strong foundation for processing and analysis.
• Mastering these data skills will set you up for success in the data-driven marketing world. What's more, we emphasize the ethical aspect when handling data to prepare you for a future career as a responsible marketer.
• Focus on services instead of goods , and on how humans interact with technology – a unique feature of this programme.
• Write a thesis here in Groningen and a Research Paper in Münster and showcase your research skills.
• You work on assignments using big data from real companies and how such data is used in information systems.
• Become part of our active student-run community, MARUG, with over 1400 members. Enjoy social events to connect with classmates and career activities to meet potential employers.
• Our graduates are working as business intelligence specialists, data analysts, data consultants, data scientists, marketing automation consultants, and many more.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

Our double degree partner is Münster University, Münster, Germany.

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DDM fees.

Career prospects for graduates with a Double Degree Master's Marketing and Information Systems are exciting and extensive. The academic theory and practical tools that you will have acquired are highly valued in the labour market and will give you access to exciting job opportunities.

Our alumni work in roles that help marketing teams make data-driven decisions, optimize campaigns, streamline information systems, enhance customer experiences, and ultimately achieve better results in terms of customer engagement and revenue generation.

You also pursue a career in academia or research by taking a Research Master's and/or a PhD programme. Recent graduates have successfully transitioned into data science roles outside of the marketing field. This proves that our programme equips students with the skills and knowledge to become proficient data scientists across various domains.

Our recent graduates have started working at companies such as KPMG, Lynk &Co, AdResults, ING, ABN AMRO, Jumbo, Microsoft, Capgemini, Bol.com, and McKinsey & Company.

Job examples

• Data and analytics consultant
• Business intelligence developer
• Marketing researcher
• Researcher at a university (Research Master & PhD programmes)
• Data scientist
• Marketing strategy consultant
• Data analyst
• Business analyst
• Client technology lead
• Marketing data advisor

In Groningen, research is deeply connected to business practice, economics, and society . Some key areas of research you might explore as a student are:

• Understanding customer behavior in the retail context.
• Data-driven fundraising.
• Modeling loyalty program success.
• Voice analytics in customer management.

The Customer Insights Center of the University of Groningen (RUGCIC) connects scientific research and practice and brings together the marketing knowledge and expertise of students, researchers, and businesses
You can also read more about our Marketing research institute , which focuses on three main disciplines in the field of marketing: strategy, modeling, and consumer behaviour.