Charity donations and cause-related marketing campaigns | Research Minute video by Marijke Leliveld
Dr Marijke Leliveld is an expert on morality and ethics within consumer and other stakeholder’s behavior. In this new video she explains her research on charity donations and cause-related marketing campaigns, ahead of her appointment to the Young Academy Groningen on Monday 30 September.
| Last modified: | 31 January 2023 10.23 a.m. |
More news
-
18 September 2023
Universal basic income proves to be an effective method of development aid
Simply transferring money to people living in poverty works. They then invest it in food, clean drinking water, education and a sustainable house with solar panels. These are the main findings of a study by the University of Groningen that examined...
-
21 July 2023
Robert Lensink co-head of new Africa-Europe research cluster that addresses inequality, poverty and deprivation
Professor Robert Lensink, vice-dean research at the Faculty of Economics and Business (FEB), will lead the new Africa-Europe Cluster of Research Excellence in Inequalities, Poverty and Deprivation (CoRE IPD) together with professor Murray...
-
19 July 2023
EurOMA Early Career Researcher Networking Grant for Aline Seepma and colleagues
Assistant Professor Aline Seepma, together with Nonhlanhla Dube and Isabell Storsjö received the EurOMA Early Career Researcher Networking Grant at the 30th EurOMA Conference in Leuven (Belgium). This grant of € 5000 will facilitate research visits...