What is the best antidote to showrooming? – Best Paper Award for Peter Verhoef
The article The Showrooming Phenomenon: It’s More than Just About Price, published by Sonja Gensler (University of Münster), Scott Neslin (Tuck School of Business in Dartmouth) and Peter Verhoef (professor of Marketing at the University of Groningen) is the winner of the award for the Best Paper published in the Journal of Interactive Marketing in 2017. This award carries a $1,000 cash prize.
The researchers examined the causes of showrooming. Their research showed that showrooming is a very common practice. Saving money is obviously the main reason that customers make their purchases online. But in addition to price, non-financial factors also play a key role in the decision on whether to go showrooming. They include people’s expectation of poor service in a physical shop, such as having to wait until someone serves them.
More information
- Contact: Peter Verhoef
- See also the press release (May 2017): More sales staff on the shop floor best antidote to showrooming
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
| Last modified: | 29 February 2024 10.02 a.m. |
More news
-
29 April 2024
Royal Decoration awarded to Gerard van den Berg
The Faculty of Economics and Business is very proud to announce that Professor Gerard van den Berg has been appointed Officer of the Order of Orange-Nassau. The decoration was presented to him by Mayor Koen Schuiling of the Municipality of...
-
29 April 2024
Guido Berends and Hylke Dijkstra win FEB Research Awards 2023
The awards for best PhD thesis and best graduate of the research master were presented at the annual PhD conference held on April 18. Guido Berends won the Best PhD Thesis Award 2023 and Hylke Dijkstra won the Research Master Graduate Award 2023.
-
25 April 2024
Lineke Sneller appointed as Professor of Practice of Digitalization & AI in Accounting and Auditing
The Faculty of Economics and Business (FEB) is pleased to announce that as of 1 May, professor Lineke Sneller will be appointed as Professor Practice of Digitalization & AI in Accounting and Auditing. The chair is situated within the department of...