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FEB for BusinessOnderdeel van Rijksuniversiteit Groningen

FEB for Business

Faculteit Economie en Bedrijfskunde
FEB for Business

Silicon Valley Expedition

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Would you like to get access to the latest insights and knowledge ?
And to engage with new Economics and Business talents?

Then this might be an excellent opportunity for you and your company!
From 2 to 6 October 2017, the Faculty of Economics and Business organises a Silicon Valley Expedition. Silicon Valley is home to many of the world's largest technology corporations as well as thousands of small startups. Despite the development of other high-tech economic centers throughout the United States and the world, Silicon Valley continues to be the leading center for high-tech innovation and development.

The Expedition is open to companies and professionals from various backgrounds and to high caliber Bachelor, Master and PhD students from our faculty, ranging from Strategic Management and Business Strategy to Technology, Innovation and Marketing. For all participants, t he visit will offer a deeper understanding of how Silicon Valley “ticks”.


Info session 29 June

On 29 June, there will be an info session where interested companies will be informed about all aspects of the Expedition, can ask questions, and can sign up for participation.

Location: Careers Company Room, Zernike Campus, Duisenberg Building, Nettelbosje 2
Time: 16.00 hrs


Main benefits

Participating in the expedition will give you the opportunity to:

  • Engage with industry leaders, entrepreneurs, angel investors, and venture capitalists
  • Learn more about entrepreneurship, leadership, strategy development and business and marketing excellence
  • Get access to the latest insights and knowledge in International Strategic Management
  • Connect to the new generation of Economics and Business talents
  • Analyze cases from very different perspectives


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Programme

Day 1: Entrepreneurship and New Venture Creation
Day 2: Business Culture in Silicon Valley
Day 3: Overview of Start-up Financing in Silicon Valley: Venture & Risk Capital Alternatives
Day 4: Overview of AdTech, Digital Marketing, Mobile & Analytics
Day 4: Cultures of Innovation: Innovation in Successful Organizations and Maintaining the Ability to Innovate

The topics are presented by senior lecturers of the University of Santa Clara at the university campus. The Google, Facebook and “Plug and Play Tech Center” visits are available for the all group. On Day 2, participants may define their program, which might include work on their projects, visits to other companies, museums (e.g. Intel Museum, Autodesk innovation Gallery (both free), Tech Museum, Computer History Museum) and other possibilities that might be of interest to the participants.

More info: download the programme


Practical information

Travelling and lodging
Arrangements and costs for flights, ground travel, and lodging are the responsibility of the participants.

When
Week 40, 2-6 Oct, 2017.

Contact
Paulo J. Marques Morgado, p.j.marques.morgado@rug.nl

Fee
Professional participants contribute a business fee of
€4.850,-. For group discount please contact p.j.marques.morgado@rug.nl

Location

Santa Clara University

500 El Camino Real,
Santa Clara, CA 95053

Faculty of Economics and Business Groningen
Careers Company
Zernike Campus, Duisenberg Building,
Nettelbosje 2
9747 AE Groningen

More info: download the programme


Interested?

If you would like to participate in the Expedition, please show your interest via the webform by 9 July latest. For more information, visit the info session held on 29 June, or contact Marjan van Ittersum via a.g.t.van.ittersum-leegte@rug.nl.

We are currently working on recruiting students for the Expedition. Pending the number of interested students and final funding, we will be able to confirm the Expedition as soon as possible.

Last modified:27 June 2017 10.03 a.m.