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Studium Generale: Neuromarketing - Branding Trust

When:We 11-02-2015 15:30 - 17:00
Where:Willem Alexander Sportcentre, Zernikeplein 17

How do we make decisions in our consumer behavior, and how do we experience brands? The way we process cognitive information is key to understand consumer thinking. However, the way we feel puts us into action. How is our behavior influenced by what we already know and trust? Read more

Neuromarketing
Neuromarketing