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Image plan and different forms of communication

Corporate communication

Pamphlets and brochures, the corporate website, magazines and film - the guidelines apply in full if the University of Groningen is being presented to one or more target groups.

Media communications

The guidelines cannot always be strictly applied in media communications. In communications about specific research, for example, the obvious thing is to use images to illustrate or explain the research topic. Similarly, photos of a particular current event are routinely used to support news reports, for example when an important agreement is signed or distinguished foreign delegations pay a visit. In these instances, images have a different function and do not have to satisfy all the guidelines.

Teaching communications and marketing

The guidelines apply to pamphlets and brochures, magazines and website pages that aim to present the University of Groningen as a teaching institution.
Of course this isn't always the case for images on Twitter and Facebook, where considerations of topicality, interaction, pride, humour and 'care' also play a key role in the choice of image.

Examples of Facebook photos that reflect topicality
Examples of Facebook photos that reflect topicality

Research communications

Corporate magazines, such as Broerstraat 5 for alumni or faculty magazines, tend to have a research focus. In principle, images in these communications should adhere to the guidelines.


No specific style has been defined for moving images. Clearly, however, it is important to show the logo at the beginning and end of the video, to use the right font and to work with house style colours from the primary palette for any illustrative or stylistic elements.

Last modified:26 June 2015 2.26 p.m.
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