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Mentioning the name in communications

Possibilities in mentioning the name of the School or Schools 

The UG logo is used in all communications. There are three ways to make the name of the School visible:

1. By using a 'second branding element', an extra slash after the corporate logo followed by the name of the School. The logo files containing these second branding elements are available via the logo database.

The standard UG rules apply for the usage of all logos.

Rudolf agricola school for sustainable development ug logo
corporate logo and the abbreviated name of the school in a widened logo bar

2. By using the corporate logo and the abbreviated name of the School in a broadened logo banner, see the example below. This application is in accordance with the house style rules.

corporate logo and the abbreviated name of the school in a widened logo bar

3. Placing the corporate logo and the name in such a way that they become part of the grid in the middle section of the page, as can be seen in the examples.

the corporate logo and name as part of the midfield framework

4. When communicating on behalf of multiple Schools, another option is to use the corporate logo in combination with Schools of Science & Society or Schools voor Wetenschap & Samenleving as a second branding element.

Examples of communication with multiple schools with Science & Society as second branding element.
Examples of communication with multiple schools with Science & Society as second branding element.
Examples of communication with multiple schools with Science & Society as second branding element.

Application of the logos

The regular house style guidelines apply when using the logo. The most important ones are:

  • Due to brand recognition, the corporate UG logo is placed in the top left corner, either with or without a second branding element.
  • No illustrations and/or text are placed in the imaginary plane of the logo, as shown below.
Do not place illustrations in the logo area
Do not place illustrations in the logo area
Do not place illustrations in the logo area
Do not place illustrations in the logo area

Social media

For the sake of recognition, the standard cut-out of the UG logo (red on white background) is used, in accordance with the general UG rules.

RUG icon for social media
Last modified:29 May 2024 11.53 a.m.
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