Leliveld, Prof. Marijke

Marijke Leliveld is Aletta Jacobs Professor of Consumer Ethics at the Faculty of Economics and Business. Her expertise lies in the field of moral and ethical decision-making. She currently studies this on the topics of charitable giving and corporate social responsibility as well as sustainable fashion.

For her research on charitable giving she received an acceleration grant from the Faculty’s Research Institute for a project with charity consulting firm Data Inside. This project aims to create a knowledge exchange platform for charity organizations and enable those organizations to make data-driven decisions.

For her research on sustainable fashion, she received a grant from the Gratama Foundation for a research project that focuses on producing organic textiles for sustainable fashion. Leliveld focuses on the consumer side of the project: what do consumers need in order to accept new type of materials as suitable for clothing?

Leliveld is also part of the new SORTED textile project, which focuses on innovation, recycling, behavioural change, and circular business models throughout the textile chain, from collection and sorting to reuse and fibre-to-fibre recycling. Under Leliveld’s leadership, research is being conducted into how consumers can make their clothing consumption more sustainable – by buying, wearing, and discarding less, better, and more consciously.

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Publications

2026

Liu, X., Bijmolt, T. H. A., Leliveld, M. C., & Noppers, E. H. (2026). Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study. JMIR mHealth and uHealth, 14, Article e81779. https://doi.org/10.2196/81779

2025

Xu, S., Mulder, L., Rink, F., Bijmolt, T., & Leliveld, M. (2025). The Impact of Moral Appeals on Behavioral Changes and Behavioral Intentions: A Meta-Analysis. In 85th Annual Meeting of the Academy of Management (1 ed., Vol. 2025). Academy of Management. https://doi.org/10.5465/AMPROC.2025.18939abstract

2024

Koster, J., Leliveld, M., Risselada, H., & Bolderdijk, J. W. (2024). A System Approach to Sustainable Fashion: What Do We Know and Where Do We Go? (FEBRI Research Reports; No. 2024009-MARK). University of Groningen, FEB Research Institute.

2023

Jordan, J., Mullen, E., & Leliveld, M. C. (2023). The intrapersonal level: The moral self. In N. Ellemers, S. Pagliaro, & F. van Nunspeet (Eds.), The Routledge International Handbook of the Psychology of Morality (1st ed., pp. 257-266). Taylor & Francis Group. https://doi.org/10.4324/9781003125969-40

2022

Bago, B., Kovacs, M., Protzko, J., Nagy, T., Kekecs, Z., Palfi, B., Adamkovic, M., Adamus, S., Albalooshi, S., Albayrak-Aydemir, N., Alfian, I. N., Alper, S., Alvarez-Solas, S., Alves, S. G., Amaya, S., Andresen, P. K., Anjum, G., Ansari, D., Arriaga, P., ... Aczel, B. (2022). Erratum: Publisher Correction: Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample (Nature human behaviour (2022) 6 6 (880-895)). Nature Human Behaviour, 6(6), 897-898. https://doi.org/10.1038/s41562-022-01403-w

Bago, B., Kovacs, M., Protzko, J., Nagy, T., Kekecs, Z., Palfi, B., Adamkovic, M., Adamus, S., Albalooshi, S., Albayrak-Aydemir, N., Alfian, I. N., Alper, S., Alvarez-Solas, S., Alves, S. G., Amaya, S., Andresen, P. K., Anjum, G., Ansari, D., Arriaga, P., ... Aczel, B. (2022). Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample. Nature Human Behaviour, 6, 880-895. https://doi.org/10.1038/s41562-022-01319-5

Kang, I. H., Leliveld, M. C., & Ferraro, R. (2022). The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent. Journal of Behavioral Decision Making, 35(5), Article e2281. https://doi.org/10.1002/bdm.2281

2021

Van Veen-Dirks, P., Leliveld, M., & Kaufmann, W. (2021). The effects of enabling versus coercive performance measurement systems on procedural fairness and red tape. Journal of Management Control, 32, 269-294. https://doi.org/10.1007/s00187-021-00316-5

Stiegert, P., Täuber, S., Leliveld, M., & Oehmichen, J. (2021). The stereotype rub-off effect – Organizational stereotypes modulate behavioural expectations, expectancy violation and punishment after transgressions. Organizational Behavior and Human Decision Processes, 165, 127-138. https://doi.org/10.1016/j.obhdp.2021.04.011

2019

Thomassen, J. P., Leliveld, M. C., Ahaus, K., & Van de Walle, S. (2020). Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities. Journal of Business Ethics, 162(1), 123-147. https://doi.org/10.1007/s10551-018-3992-1

Stiegert, P., Täuber, S., & Leliveld, M. (2019). The Stereotype Rub-Off Effect. Paper presented at Academy of Management Annual Meeting 2019, Boston, United States.

2017

Thomassen, J. P., Leliveld, M. C., Van de Walle, S., & Ahaus, K. (2017). Compensating citizens for poor service delivery: Experimental research in public and private settings. Public Administration, 95(4), 895-911. https://doi.org/10.1111/padm.12339

Leliveld, M. C., & Risselada, H. (2017). Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), Article e1700077. https://doi.org/10.1126/sciadv.1700077

2016

Soetevent, A., Schippers, A. L., & Leliveld, M. C. (2016). Een commercieel talent voor liefdadigheid. Economisch Statistische Berichten, 101(4740), 546-549.

2015

Jordan, J., Leliveld, M. C., & Tenbrunsel, A. E. (2015). The Moral Self-Image Scale: Measuring and Understanding the Malleability of the Moral Self. Frontiers in Psychology, 6, Article 1878. https://doi.org/10.3389/fpsyg.2015.01878

2012

Wu, Y., Hu, J., van Dijk, E., Leliveld, M. C., & Zhou, X. L. (2012). Brain activity in fairness consideration during asset distribution: does the initial ownership play a role? PLoS ONE, 7(6), Article e39627. https://doi.org/10.1371/journal.pone.0039627

Leliveld, M. C., van Dijk, E., & Vanbeest, I. (2012). Punishing and compensating others at your own expense: The role of empathic concern on reactions to distributive injustice. European Journal of Social Psychology, 42(2), 135-140. https://doi.org/10.1002/ejsp.872

2011

Nelissen, R. M. A., Leliveld, M. C., van Dijk, E., & Zeelenberg, M. (2011). Fear and guilt in proposers: Using emotions to explain offers in ultimatum bargaining. European Journal of Social Psychology, 41(1), 78-85. https://doi.org/10.1002/ejsp.735

Fennis, B., Leliveld, M., Liu, J., & Trampe, D. (2011). Grounded cognition in consumer behavior: from noise to music. In J. E. Wieringa, P. C. Verhoef, & J. C. Hoekstra (Eds.), Liber amicorum in honor of Peter S.H. Leeflang (pp. 389-393). University of Groningen.

Wu, Y., Zhou, Y., van Dijk, E., Leliveld, M. C., & Zhou, X. (2011). Social comparison affects brain responses to fairness in asset division: an ERP study with the ultimatum game. Frontiers in Human Neuroscience, 5, Article 131. https://doi.org/10.3389/fnhum.2011.00131

Wu, Y., Leliveld, M. C., & Zhou, X. (2011). Social distance modulates recipient's fairness consideration in the dictator game: An ERP study. Biological Psychology, 88(2-3), 253-262. https://doi.org/10.1016/j.biopsycho.2011.08.009

Stel, M., Rispens, S., Leliveld, M. C., & Lokhorst, A. (2011). The consequences of mimicry for prosocials and proselfs: Effects of social value orientation on the mimicry-liking link. European Journal of Social Psychology, 41(3), 269-274. https://doi.org/10.1002/ejsp.790

2009

Leliveld, M. C., van Beest, I., & van Dijk, E. (2009). If it walks like fairness, and quacks like fairness, it sometimes is fairness: instrumental and true fairness in bargaining. Netherlands Journal of Psychology, 65(4), 155 - 162.

Leliveld, M. C., van Beest, I., van Dijk, E., & Tenbrunsel, A. E. (2009). Understanding the influence of outcome valence in bargaining: A study on fairness accessibility, norms, and behavior. Journal of Experimental Social Psychology, 45(3), 505-514. https://doi.org/10.1016/j.jesp.2009.02.006

2008

Leliveld, M. C., van Dijk, E., & Van Beest, I. (2008). Initial ownership in bargaining: Introducing the giving, splitting, and taking ultimatum bargaining game. Personality and Social Psychology Bulletin, 34(9), 1214 - 1225. https://doi.org/10.1177/0146167208318600

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