Video lecture Jan Willem Bolderdijk: can you save the world on your own?
We all know that we should act more environmentally friendly. However, does it actually matter if you single-handedly give up your steak and stop flying? In this video lecture (in Dutch), Jan Willem Bolderdijk explains that you should by no means underestimate the power of your personal contribution.

Jan Willem Bolderdijk, associate professor at the Faculty of Economics and Business, focuses on climate change, overconsumption, and the exhaustion of natural resources. In his research, he examines the psychological barriers that prevent ‘green’ intentions from actually turning into ‘green’ behaviour. We know the task ahead of us (e.g. drastically reducing carbon emissions), we are equipped with the means to accomplish it (e.g. energy-neutral technology, extensive consumer policies), and still, change proves to be difficult. Jan Willem Bolderdijk is particularly interested in the role of social interaction and the human tendency to copy each other’s behaviour. It is essential to normalize ‘green’ behaviour in order to bring about change.
Universiteit van Nederland
Through the Universiteit van Nederland, inspiring academics share interesting and new insights from their fields of research by means of short lectures. They bring science to life for a young and wide-ranging public by answering provocative questions in various formats. From dark matter to animals’ experiences of love: just about everything is covered.
Last modified: | 17 March 2022 4.12 p.m. |
More news
-
24 October 2023
Co-creation as a strategy for addressing societal challenges
Co-creation and interdisciplinarity are two themes that have long taken centre stage in the work of Iris Vis, who was recently appointed Captain of Science of the Top Sector Logistics. We met up with her to talk about this role in the perfect spot:...
-
13 October 2023
Informing donors about the use of their previous donations improves donor retention and blood supply
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and...
-
12 October 2023
Deans' Consultation Economics & Business presents Impact Agenda
The Deans' Consultation Economics & Business (DEB) presented its Impact Agenda on 12 October during the Impact Forum 2023. Through this agenda, the faculties want to strengthen their societal impact and actually initiate, guide and supervise...