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University of Groningenfounded in 1614  -  top 100 university
About us Practical matters How to find us M.J. (Maarten) Gijsenberg, Prof

M.J. (Maarten) Gijsenberg, Prof

Full Professor of Marketing Dynamics
Profile picture of M.J. (Maarten) Gijsenberg, Prof
E-mail:
m.j.gijsenberg rug.nl

Publications

Advertising sequence response dynamics and the impact of retail environments

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior

Consistency and commonality in advertising content: Helping or Hurting?

The cold-start problem in nascent AI strategy: Kickstarting data network effects

When Offline Stores Reduce Online Returns

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Digital platform openness: Drivers, dimensions and outcomes

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

When Offline Stores Reduce Online Returns

Press/media

Half Nederland heeft niks met Black Friday, en toch is het koopjesfestijn een blijvertje

Acht vragen over retail media

Halloween, hallo verdienmodel: 'Feestdag vergelijkbaar met Pasen'

Zo bereid je je voor op Black Friday (en trap je niet in de slechte deals)