M.J. (Maarten) Gijsenberg, Prof
Professor of Marketing Dynamics
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Currently, I am the supervisor of the following PhD students:
-
Hidde Smit: Advertising Effectiveness in a Changing World.
-
Janneke Koster: Fostering a Sustainable Fashion Industry: A Multi-Actor Perspective.
-
Minxiong Huang: Improving Digital Advertising Effectiveness over Business Cycles.
More specific information on my research projects can be found in my curriculum vitae.
| Last modified: | 12 July 2023 2.47 p.m. |