M.J. (Maarten) Gijsenberg, Prof

Currently, I am the supervisor of the following PhD students:

• Veronica Burbulea: Marketing's Impact along the Customer Journey. (with Tammo H.A. Bijmolt)

• Beatrice Gänzler: Digital Health and Low-Value Care in Healthcare Services. (with Amal Fakha and Jana Holthöwer)

• Minxiong Huang: How Business Cycles Affect Customers' Price Sensitivity and (un)Healthy Consumption. (with Barbara Deleersnyder, Tilburg University)

• Janneke Koster: Fostering a Sustainable Fashion Industry: A Multi-Actor Perspective. (with Marijke Leliveld and Hans Risselada)

• Hidde Smit: Advertising Effectiveness in a Changing World. (with Tammo H.A. Bijmolt)

• Stephanie Vigier Zouhar: Leveraging Customers' Online Behavior for Better Marketing Decisions. (with Tammo H.A. Bijmolt)

More specific information on my research projects can be found in my curriculum vitae.