M.J. (Maarten) Gijsenberg, Prof
Full Professor of Marketing Dynamics
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Field/Discipline
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing
Other positions
- National Representative for the Netherlands at the European Marketing Academy EMAC
- Associate Editor of the Journal of Retailing
- Member of the Editorial Review Board of the Journal of Marketing
- Member of the Editorial Review Board of the International Journal of Research in Marketing
- Occasional consultancy projects (see CV for more information)
Last modified:25 November 2025 10.52 a.m.