M.J. (Maarten) Gijsenberg, Prof
Full Professor of Marketing Dynamics
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Field/Discipline
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing
Other positions
National Representative for the Netherlands at the European Marketing Academy EMAC
Associate Editor of the Journal of Retailing
Member of the Editorial Review Board of the Journal of Marketing
Member of the Editorial Review Board of the International Journal of Research in Marketing
Occasional consultancy projects (see CV for more information)
Associate Editor of the Journal of Retailing
Member of the Editorial Review Board of the Journal of Marketing
Member of the Editorial Review Board of the International Journal of Research in Marketing
Occasional consultancy projects (see CV for more information)
| Last modified: | 10 July 2025 1.36 p.m. |