prof. dr. L.M. Sloot
Laurens Sloot (1967) is Professor of Retail Marketing at the Department of Marketing of the University of Groningen. This chair has been inaugurated by the Anton Dreesmann Foundation for Retail Marketing (www.antondreesmann.nl).
He obtained his PhD at the Erasmus University Rotterdam in 2006. He then joined the University of Groningen in January 2007. His research interests concern retailing, new channel development, category management and brand management. Furthermore, he has a special interest in emerging topics in the national and international food industry and economic developments in general.
His research has been published in academic journals such as Journal of Marketing Research, Journal of Retailing and the European Journal of Marketing. He also frequently contributes to trade journals via columns, interviews and managerial articles.
He has extensive teaching experience for undergraduate and graduate students. In 1994 he was awarded Teacher of the Year at the Erasmus University Rotterdam. Since 2000 he is also heavily involved in many executive education programs of EFMI Business School as Academic Director.
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|Last modified:||06 November 2012 01.48 a.m.|