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University of Groningenfounded in 1614  -  top 100 university
About us Practical matters How to find us prof. dr. L.M. (Laurens) Sloot

prof. dr. L.M. (Laurens) Sloot

Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Profile picture of prof. dr. L.M. (Laurens) Sloot
Telephone:
+31 50 36 33686 (Secretary)
Mobiel:
E-mail:
l.m.sloot rug.nl

Expertise

* Retail expertise: grocery retailing in general, discounting, retail branding & format development, assortment management, pricing & promotions, shopping behavior, online food retailing, the added value of franchising. * Branding expertise: branding & positioning (national brands, store brands and fresh produce), regional products, retailer-supplier relationships, international buying organizations * General fields of interest: food trends, new business models and business valuation.

Other positions

* Academic director and General manager at EFMI Business School (0,5 fte, since 1997)
* Founder and co-owner of EFMI Business School. EFMI is a research and training institute in the food sector. EFMI also participates in various start-ups (Superscanner and Sporecast) and several other companies (Founders Of Loyalty and Mediaset Publishing).
* Through the family holding company, I also participate in various businesses that are not related to my professional expertise, but rather through family relationships (none with a UBO position). 1) Intermail. This is a direct-mail company with locations in Hoofddorp and Nieuw-Vennep. 2) FDGH bv. This is my son’s company, who became a franchisee at NYP in 2022.
Last modified:14 October 2025 07.40 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Job title:
Distinguished professor of Entrepreneurship in Retailing (LRO-Chair)
Working hours:
Monday and friday
Telephone:
+31 50 36 33686 (Secretary)
Mobiel: