prof. dr. J.E. (Jaap) Wieringa

Statistical Learning in Marketing

Building Marketing Models

Advanced Marketing Models

Advanced Market Research

Statistical Quality Control

Introductory Marketing courses

Operations Research 1

Logistics and Retail Management

Market Models

Customer Models

Advanced Market Response Models

Advanced Customer Choice Modelling

Data Science for Marketing Analytics

Data Science Methods

Data Engineering

The Data Science courses that I teach are supported by DataCamp, the most intuitive learning platform for data science and analytics. Learn any time, anywhere and become an expert in R, Python, SQL, and more. DataCamp’s learn-by-doing methodology combines short expert videos and hands-on-the-keyboard exercises to help learners retain knowledge. DataCamp offers 350+ courses by expert instructors on topics such as importing data, data visualization, and machine learning. They’re constantly expanding their curriculum to keep up with the latest technology trends and to provide the best learning experience for all skill levels. Join over 6 million learners around the world and close your skills gap.

Since 2007, Jaap Wieringa is consistenly listed in the top 5 of best lecturers of the faculty of Economics and Business (sometimes even twice). He won the 'Best Teacher of the year' award of the Faculty of Economics and Business in 2009, in  2010 and again in 2019. He won the web-prize of the 'Best Teacher of the University of Groningen' in 2011. He was selected as a top-speaker by NIMA (Dutch Marketing Association) in 2010, see also here.