Skip to ContentSkip to Navigation
About us Practical matters How to find us prof. dr. J.E. (Jaap) Wieringa

Publications

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

Unstructured data research in business: Toward a structured approach

The market for privacy: Understanding how consumers trade off privacy practices

Timing customer reactivation initiatives

Consumers’ privacy calculus: The PRICAL index development and validation

Creating Value with Data Analytics in Marketing: Mastering Data Science

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S1094996820300876), (10.1016/j.intmar.2020.04.006))

Data analytics in a privacy-concerned world

Read more

Press/media

Genomineerden MOAwards 2021 bekend

Genomineerden MOAwards 2021 bekend