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de Haan, E., 2-Aug-2022, Handbook of Market
Research. Homburg, C., Klarmann, M. & Vomberg, A. (eds.).
Springer International Publishing, Cham, Switzerland,
65 p.
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
Gao, X. L., de Haan, E., Polo, I. M.
& Sese, F. J., 30-Jun-2022,
Developments in Marketing Science: Proceedings of the Academy
of Marketing Science. Allen, J., Jochims, B. & Wu, S.
(eds.). Springer Nature, p.
241-25111 p.
(Developments in Marketing Science: Proceedings of the Academy of
Marketing Science).
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
de Haan, E., Verhoef, P. & Wiesel, T., 27-Sept-2021, Marketing Accountability for
Marketing and Non-marketing Outcomes.Emerald
Insight, 49 p. (Review of
Marketing Research; vol. 18).
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
