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About us Practical matters How to find us dr. E. (Evert) de Haan

dr. E. (Evert) de Haan

Associate Professor
Publications

Publications

Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Gao, L., de Haan, E., Melero-Polo, I. & Sese, F. J., Mar-2023, In: Journal of the Academy of Marketing Science. 51, 2, p. 334-371 38 p.

Research output: Contribution to journal › Article › Academic › peer-review

Attribution modeling

de Haan, E., 2-Aug-2022, Handbook of Market Research. Homburg, C., Klarmann, M. & Vomberg, A. (eds.). Springer International Publishing, Cham, Switzerland, 65 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Customer Feedback Metrics for Marketing Accountability

de Haan, E., Verhoef, P. & Wiesel, T., 27-Sept-2021, Marketing Accountability for Marketing and Non-marketing Outcomes. Emerald Insight, 49 p. (Review of Marketing Research; vol. 18).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Device Switching in Online Purchasing: Examining the Strategic Contingencies

de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sept-2018, In: Journal of Marketing. 82, 5, p. 1-19

Research output: Contribution to journal › Article › Academic › peer-review

Targeting online display ads: Choosing their frequency and spacing

Foersch, S. & de Haan, E., Dec-2018, In: International Journal of Research in Marketing. 35, 4, p. 661-672 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Creating, managing and monitoring customer value in the on- and offline world

de Haan, E., 2016, [Groningen]: University of Groningen, SOM research school. 167 p.

Research output: Thesis › Thesis fully internal (DIV)

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

de Haan, E., Wiesel, T. & Pauwels, K., Sept-2016, In: International Journal of Research in Marketing. 33, 3, p. 491-507 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

The predictive ability of different customer feedback metrics for retention

de Haan, E., Verhoef, P. C. & Wiesel, T., Jun-2015, In: International Journal of Research in Marketing. 32, 2, p. 195-206 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Customer Feedback Metrics: De voorspellende kracht van klanttevredenheid, NPS en andere metrics

De Haan, E., Verhoef, P. & Wiesel, T., 2014, CIC. (CIC Rappport)

Research output: Book/Report › Report › Professional

Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen

van der Heijden, M., de Haan, E. & Hoving-Wesselius, T., 2014, Jaarboek MarktOnderzoekAssociatie 2014. Amsterdam: MarktOnderzoekAssociatie, p. 25 - 37

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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