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Over ons Praktische zaken Waar vindt u ons dr. E. (Evert) de Haan

Publicaties

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Attribution modeling

Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In

Customer Feedback Metrics for Marketing Accountability

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Targeting online display ads: Choosing their frequency and spacing

Creating, managing and monitoring customer value in the on- and offline world

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

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