dr. E. (Evert) de Haan

Assistant Professor

dr. E. (Evert) de Haan
Telephone:
E-mail:
evert.de.haan rug.nl

Research

Research units:

Postal address:
Netherlands
Publications
  1. Targeting online display ads: Choosing their frequency and spacing

    Foersch, S. & de Haan, E., Dec-2018, In : International Journal of Research in Marketing. 35, 4, p. 661-672 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

    de Haan, E., Wiesel, T. & Pauwels, K., Sep-2016, In : International Journal of Research in Marketing. 33, 3, p. 491-507 17 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Device Switching in Online Purchasing: Examining the Strategic Contingencies

    de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sep-2018, In : Journal of Marketing. 82, 5, p. 1-19

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Creating, managing and monitoring customer value in the on- and offline world

    de Haan, E., 2016, [Groningen]: University of Groningen, SOM research school. 167 p.

    Research output: ThesisThesis fully internal (DIV)Academic

  5. The predictive ability of different customer feedback metrics for retention

    de Haan, E., Verhoef, P. C. & Wiesel, T., Jun-2015, In : International Journal of Research in Marketing. 32, 2, p. 195-206 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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