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Practical matters How to find us dr. E. (Evert) de Haan

dr. E. (Evert) de Haan

Associate Professor
Publications

Publications

Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Gao, L. , de Haan, E. , Melero-Polo, I. & Sese, F. J. , Mar-2023 , In: Journal of the Academy of Marketing Science. 51 , 2 , p. 334-371 38 p.

Research output: Contribution to journal › Article › Academic › peer-review

Customer Feedback Metrics for Marketing Accountability

de Haan, E. , Verhoef, P. & Wiesel, T. , 27-Sept-2021 , Marketing Accountability for Marketing and Non-marketing Outcomes. Emerald Insight , 49 p. (Review of Marketing Research; vol. 18).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Device Switching in Online Purchasing: Examining the Strategic Contingencies

de Haan, E. , Kannan, P. K. , Verhoef, P. C. & Wiesel, T. , 1-Sept-2018 , In: Journal of Marketing. 82 , 5 , p. 1-19

Research output: Contribution to journal › Article › Academic › peer-review

Targeting online display ads: Choosing their frequency and spacing

Foersch, S. & de Haan, E. , Dec-2018 , In: International Journal of Research in Marketing. 35 , 4 , p. 661-672 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Creating, managing and monitoring customer value in the on- and offline world

de Haan, E. , 2016 , [Groningen]: University of Groningen, SOM research school . 167 p.

Research output: Thesis › Thesis fully internal (DIV)

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

de Haan, E. , Wiesel, T. & Pauwels, K. , Sept-2016 , In: International Journal of Research in Marketing. 33 , 3 , p. 491-507 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

The predictive ability of different customer feedback metrics for retention

de Haan, E. , Verhoef, P. C. & Wiesel, T. , Jun-2015 , In: International Journal of Research in Marketing. 32 , 2 , p. 195-206 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Customer Feedback Metrics: De voorspellende kracht van klanttevredenheid, NPS en andere metrics

De Haan, E. , Verhoef, P. & Wiesel, T. , 2014 , CIC . (CIC Rappport)

Research output: Book/Report › Report › Professional

Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen

van der Heijden, M. , de Haan, E. & Hoving-Wesselius, T. , 2014 , Jaarboek MarktOnderzoekAssociatie 2014. Amsterdam: MarktOnderzoekAssociatie , p. 25 - 37

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Gebruik van customer feedback metrics door dienstverleners

De Haan, E. , Verhoef, P. & Wiesel, T. , 2014 , In: Maandblad voor Accountancy en Bedrijfseconomie. 88 , 7/8 , p. 274-281 8 p.

Research output: Contribution to journal › Article › Academic › peer-review

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