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Digital knowledge engineering for strategy development

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Unstructured data research in business: Toward a structured approach

Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Attribution modeling

Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In

Customer Feedback Metrics for Marketing Accountability

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Targeting online display ads: Choosing their frequency and spacing

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