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Customer Feedback Metrics for Marketing Accountability

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Targeting online display ads: Choosing their frequency and spacing

Creating, managing and monitoring customer value in the on- and offline world

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

The predictive ability of different customer feedback metrics for retention

Customer Feedback Metrics: De voorspellende kracht van klanttevredenheid, NPS en andere metrics

Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen

Gebruik van customer feedback metrics door dienstverleners

There Is No Single Best Measure of Your Customers

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