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Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Attribution modeling

Customer Feedback Metrics for Marketing Accountability

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Targeting online display ads: Choosing their frequency and spacing

Creating, managing and monitoring customer value in the on- and offline world

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

The predictive ability of different customer feedback metrics for retention

Customer Feedback Metrics: De voorspellende kracht van klanttevredenheid, NPS en andere metrics

Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen

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