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dr. E. (Evert) de Haan

Associate Professor


Evert de Haan is associate professor of marketing at the University of Groningen. Before this, he was assistant professor (junior professor) at the Goethe University Frankfurt. He has obtained his PhD in January 2016 at the University of Groningen. Evert's research addresses topics related to digital marketing and customer relationship management.

Current research projects focus on the usage of mobile devices in the online customer journey, the effectiveness of online advertising, the consequence of ad blocking, and how to use customer metrics and other marketing metrics to improve customer service and firm performance. Evert’s research has been published in peer-reviewed journals such as the "Journal of Marketing", the "Journal of the Academy of Marketing Science", the "International Journal of Research in Marketing", the "Journal of Interactive Marketing", the "Journal of Retailing", and the "Journal of Business Research".

Evert is chair of the EMAC Special Interest Group (SIG) on Digital Marketing. For more information and activities visit the SIG's LinkedIn group:

Last modified:16 June 2024 9.26 p.m.