dr. E. de Haan
Evert de Haan is since November 2019 assistant professor at the University of Groningen. Before this, he was assistant professor (junior professor) at the Goethe University Frankfurt. He has obtained his PhD in January 2016 at the University of Groningen. Evert's research addresses topics related to digital marketing and customer relationship management.
Current research projects focus on the usage of mobile devices in the online customer journey, the effectiveness of online advertising, the consequence of ad blocking, and how to use customer metrics and other marketing metrics to improve customer service and firm performance. Evert’s research has been published in peer-reviewed journals such as the "Journal of Marketing" and the "International Journal of Research in Marketing".
Evert is chair of the EMAC Special Interest Group (SIG) on Digital Marketing. For more information and activities visit the SIG's LinkedIn group: www.sig-digitalmarketing.eu
|Last modified:||10 September 2021 11.53 a.m.|