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dr. E. (Evert) de Haan

Associate Professor

The data and scripts from the Attribution Modeling chapter can be downloaded here: Datasets_and_Scripts_Attribution_Modeling.zip

De Haan, E. (2022). Attribution Modeling. In: Homburg, C., Klarmann, M., Vomberg, A. (eds) Handbook of Market Research. Springer, Cham. https://doi.org/10.1007/978-3-319-05542-8_39-1

Last modified:15 June 2023 9.10 p.m.