dr. E. (Evert) de Haan
Associate Professor
The data and scripts from the Attribution Modeling chapter can be downloaded here: Datasets_and_Scripts_Attribution_Modeling.zip
De Haan, E. (2022). Attribution Modeling. In: Homburg, C., Klarmann, M., Vomberg, A. (eds) Handbook of Market Research. Springer, Cham. https://doi.org/10.1007/978-3-319-05542-8_39-1
| Last modified: | 15 June 2023 9.10 p.m. |