Skip to ContentSkip to Navigation
Education Master's and PhD degree programmes Marketing DDM Marketing & Finance
Header image DDM Marketing & Finance

DDM Marketing & Finance

Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

Please visit the Faculty website to find specific information about online and on-campus activities, and your study start in September 2020.

Facts & Figures
Degree
MSc in Marketing
Course type
Double Degree master
Duration
24 months (120 ECTS)
Croho code
60048
Language of instruction
English
Start
September
Faculty
Economics and Business
Why study this programme in Groningen?

You can earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University in only two years.

Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools achieve worldwide.

Programme

In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

CoursesCourse Catalog >
Companies, Brands and Consumers (5 EC)
Customer Models (5 EC)
Data Engineering (5 EC)
Data Science Methods (5 EC)
Digital Marketing Intelligence (5 EC)
Market Models (5 EC)
Master's Thesis Marketing (20 EC)

In Münster, you will take courses in strategic marketing management and finance, and write 10 ECTS research paper.

CoursesCourse Catalog >
Study at Munster University (60 EC)

Study abroad

  • Study abroad is required
  • Maximum of 60 EC

Our double degree partner is Münster University, Münster, Germany ► https://www.uni-muenster.de/en/

Entry requirements

Admission requirements

Specific requirementsMore information
grade list

A certified grade list(s) is considered in the evaluation.

previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) of the MSc in Marketing with an average grade of at least 7.2

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

Registration procedure

You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing. After the first semester, you can apply for the add-on year in Munchen. Selection will take place based on grades and motivation.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202101 September 2021
EU/EEA students01 May 202101 September 2021
non-EU/EEA students01 May 202101 September 2021

Admission requirements

Specific requirementsMore information
certified competences

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide. Please check their websites for more information.

grade list

A certified grade list(s) is considered in the evaluation.

knowledge minimumNo further information
language test

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180); University of Groningen Language Centre Test (Speaking B2, Writing C1).

  • ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) of the MSc in Marketing with an average grade of at least 7.2

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

Registration procedure

You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing. After the first semester, you can apply for the add-on year in Munchen. Selection will take place based on grades and motivation.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202101 September 2021
EU/EEA students01 May 202101 September 2021
non-EU/EEA students01 May 202101 September 2021
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2020-2021€ 2143full-time

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.

Practical information for:

After your studies

Job prospects

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities achieve worldwide, your degree will be highly valued on the labour market.

FEB Career Services
To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.

Job examples

  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert
  • Researcher at a university (Research Master's & PhD programmes)
  • Data scientist
Research

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Right from the start of your degree programme attention is paid to academic research and preprofessional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners, we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice. In collaboration with external partners, we conduct research projects on, for example, banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

The research institute related to the MSc programme: Marketing.

Apply nowBrochureEventsContact

Contact

Study associations

EBF

The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
https://www.ebfgroningen.nl/

Marug

The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
https://www.marug.nl/
Read more
Study support

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.