DDM Marketing & Finance

• You can earn two Master's degrees by studying in Groningen and at a top university abroad - Münster University in only two years.
• We take a unique approach in Groningen: we cover both data engineering and data science, teaching you how to effectively collect data to build a strong foundation for processing and analysis.
• Develop analytical and critical thinking skills by working on research assignments using big data from companies. This is another aspect of the programme that is unique in the Netherlands.
• Become part of our active student-run community, MARUG, with over 1400 members. Enjoy social events to connect with classmates and career activities to meet potential employers.
• Our graduates are working as business intelligence specialists, data analysts, data consultants, data scientists, marketing automation consultants, and many more.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

Our double degree partner is Münster University, Münster, Germany.

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DDM fees.

The skills developed in data science and designing marketing strategy allows you to take up positions such as data analyst at a research or consultancy company, business intelligence specialist, marketing automation consultant, or database marketeer in global firms. Both positions are focused on marketing or big data.

Meanwhile, your background in finance will also enable you to pursue a career in decision-making within private companies, financial institutions, consultancy firms, or institutional organisations.

You could also become a researcher at a university by doing a Research Master's and/or a PhD programme. Recent graduates have successfully transitioned into data science roles outside the marketing field. This proves that our programme equips students with the skills and knowledge to become proficient data scientists across various domains.

Job examples

• Data and analytics consultant
• Business intelligence developer
• Marketing researcher
• Researcher at a university (Research Master & PhD programmes)
• Data scientist
• Marketing strategy consultant
• Data analyst
• Business analyst
• Client technology lead
• Marketing data advisor

In Groningen, research is deeply connected to business practice, economics, and society . Some key areas of research you might explore as a student are:

• Understanding customer behavior in the retail context.
• Data-driven fundraising.
• Modeling loyalty program success.
• Voice analytics in customer management.

The Customer Insights Center of the University of Groningen (RUGCIC) connects scientific research and practice and brings together the marketing knowledge and expertise of students, researchers, and businesses
You can also read more about our Marketing research institute , which focuses on three main disciplines in the field of marketing: strategy, modeling, and consumer behaviour.