Staff
| Secretariat: | B.S. (Barbara) Kip | A.A.E. (Anita) Buitenkamp |
|---|
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Function
PhD Candidate
Expertise
Environmental policy acceptability | Deep underground activities
Perceived procedural fairness | Citizen participation
Perceived procedural fairness | Citizen participation
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E-mail
Function
PhD student
Expertise
Environmental psychology, Sustainable technology adoption, Climate Policy, Psychosocial aspects of energy access in SSA
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Function
Associate Professor (with ius promovendi)
Expertise
Most people consider sustainability important, but they do not always act accordingly. Why? In my research, I examine how people perceive others. People are often too pessimistic about the extent to which others care about sustainability, and this can, in many different ways, discourage them from engaging in or supporting sustainable behaviour. In my research, I investigate where this pessimism comes from and what consequences it has, both at the individual and macro level, and in the present and over time.
Keywords: Environmental Psychology, Values, group processes, misperceptions; often in the context of larger societal crises (e.g., climate change, COVID0-19) and transitions (e.g., energy transition).
Teaching: Coordinator Economic and Consumer Psychology (Bachelor, year 3), Master's thesis coordinator, Internship coordinator. Guest lectures and workshops on Environmental Psychology, Social Psycholog, Energy, for students and professionals.
Research interests: I am interested in personal and group factors that drive individuals’ responses to global crises, in particular climate change.
One research line I am currently working on focuses on personal and (perceived) group values. What values do individuals strongly endorse, what values do individuals perceive others to endorse, and how do such values influence individuals’ attitudes and behaviours?
Another line of research focuses on the interaction between individuals and technology, particularly within the energy domain. How can we better understand and consider the preferences and motivations of people within energy systems, how can we adjust technological innovations to user preferences and motivations, and can we give people a more active role within energy systems and the decision making about energy systems?
In my work, I collaborate with various partners in the field, such as municipalities (e.g., Groningen, Wageningen), national governments (e.g., Ministry of Economic and Climate Affairs, Province of Groningen), energy companies (Enexis, Alliander), nature organizations (e.g., WWF, Groninger Landschap, Dutch Association of Zoos) and schools.
Supervisor of the following postdoctoral researchers:
dr. Zan Mlakar (NWO-NWA funded, Changeable project),
dr. Tara McGuicken (NWO-KIC funded, FlexECs project),
dr. Tabea Hoffmann (Netspar/NWO-KIC funded, Pension project),
<< vacancy opening 2027 (NWO-Vidi “Climate of Cynicism” >>
Supervisor of the following PhD students:
Luyang Zhao (funded by CSC Scholarship),
Fernanda Reintgen Kamphuis (funded by UG ReMa fund),
Charlie Walker Clarke (funded by NWO, FlexECs project),
Steph Johnson Zawadzki (funded by NWO, ERSAS project),
Luise Schlindwein (external PhD scholarship, TNO),
Philipp Eppe (external PhD scholarship, Bremen),
Bram Koeweiden (funded by ReGeNL).
<< vacancy opening late 2026 – NWO-Vidi “Climate of Cynicism” >>
Former postdoctoral researchers:
dr. Elliot Sharpe (NWO & ERA-Net funded, TOP-UP project),
dr. Lisa Novoradovskaya (NWO funded, TeSoPs project),
dr. Zan Mlakar (H2020 funded, CAPABLE project).
Former PhD students:
Catho Vermeulen (graduated 2026),
Marylise Schmid (graduated 2026),
Wang Xiao (graduated 2023),
Nieke Lemmen (graduated 2023),
Lu Liu (graduated 2022),
Mark Verschoor.
Keywords: Environmental Psychology, Values, group processes, misperceptions; often in the context of larger societal crises (e.g., climate change, COVID0-19) and transitions (e.g., energy transition).
Teaching: Coordinator Economic and Consumer Psychology (Bachelor, year 3), Master's thesis coordinator, Internship coordinator. Guest lectures and workshops on Environmental Psychology, Social Psycholog, Energy, for students and professionals.
Research interests: I am interested in personal and group factors that drive individuals’ responses to global crises, in particular climate change.
One research line I am currently working on focuses on personal and (perceived) group values. What values do individuals strongly endorse, what values do individuals perceive others to endorse, and how do such values influence individuals’ attitudes and behaviours?
Another line of research focuses on the interaction between individuals and technology, particularly within the energy domain. How can we better understand and consider the preferences and motivations of people within energy systems, how can we adjust technological innovations to user preferences and motivations, and can we give people a more active role within energy systems and the decision making about energy systems?
In my work, I collaborate with various partners in the field, such as municipalities (e.g., Groningen, Wageningen), national governments (e.g., Ministry of Economic and Climate Affairs, Province of Groningen), energy companies (Enexis, Alliander), nature organizations (e.g., WWF, Groninger Landschap, Dutch Association of Zoos) and schools.
Supervisor of the following postdoctoral researchers:
dr. Zan Mlakar (NWO-NWA funded, Changeable project),
dr. Tara McGuicken (NWO-KIC funded, FlexECs project),
dr. Tabea Hoffmann (Netspar/NWO-KIC funded, Pension project),
<< vacancy opening 2027 (NWO-Vidi “Climate of Cynicism” >>
Supervisor of the following PhD students:
Luyang Zhao (funded by CSC Scholarship),
Fernanda Reintgen Kamphuis (funded by UG ReMa fund),
Charlie Walker Clarke (funded by NWO, FlexECs project),
Steph Johnson Zawadzki (funded by NWO, ERSAS project),
Luise Schlindwein (external PhD scholarship, TNO),
Philipp Eppe (external PhD scholarship, Bremen),
Bram Koeweiden (funded by ReGeNL).
<< vacancy opening late 2026 – NWO-Vidi “Climate of Cynicism” >>
Former postdoctoral researchers:
dr. Elliot Sharpe (NWO & ERA-Net funded, TOP-UP project),
dr. Lisa Novoradovskaya (NWO funded, TeSoPs project),
dr. Zan Mlakar (H2020 funded, CAPABLE project).
Former PhD students:
Catho Vermeulen (graduated 2026),
Marylise Schmid (graduated 2026),
Wang Xiao (graduated 2023),
Nieke Lemmen (graduated 2023),
Lu Liu (graduated 2022),
Mark Verschoor.
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Function
Junior Researcher (Environmental Psychology)
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Function
PhD Candidate in Environmental Psychology
Expertise
Adrien analyses the interest in and feasibility of citizen participation in energy governance. He is focusing on public participation in the context of the energy transition, examining the prospects for energy community development in the European context, as well as any other bottom-up initiative that advances the energy transition while evaluating the potential improvement of local democratic procedures and people's wellbeing.
Adrien's area of expertise is in the crossroads of Environmental psychology and energy law, attempting to address challenges by mobilising multiple fields of knowledge.
Adrien's area of expertise is in the crossroads of Environmental psychology and energy law, attempting to address challenges by mobilising multiple fields of knowledge.
E-mail
Function
Postdoctoral researcher
Expertise
Social-cognitive factors of behaviour change; Public health promotions; Acceptability of innovations; Social dilemma and cooperation
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Function
PhD student
Expertise
Environmental psychology, Sustainable technology adoption, Sustainability transitions, Agent-based modelling
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E-mail
Function
PhD student
Expertise
Environmental psychology: public acceptability of energy system elements and environmental policies
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Function
Project leader Environmental Psychology Group
Expertise
Project leader Environmental Psychology Group
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Function
Postdoc
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Function
PhD Student in Environmental Psychology
Expertise
Eco-Anxiety
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Function
Associate Professor Social-Environmental Psychology
Expertise
Group processes, Social identity, Bottom-up initiatives, Sustainability transitions, Diversity, Interdisciplinarity
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Function
Assistant professor
Expertise
Welcome to my profile!
I am Dr. Kees Keizer, Assistant Professor of "Behavioral Influence" in the Department of Environmental Psychology at the University of Groningen. My work is driven by a fundamental fascination with human behavior and the conviction that we can make the world more sustainable, safer, and more pleasant using targeted psychological knowledge.
Core expertise
- Behavioral influence
- Translating scientific insights into practice
The Bridge Between Science and Practice
My core academic expertise lies in the factors that guide our decisions, behavior, and perception. But I find an even more important question to be: how can we tangibly apply these insights to stimulate positive behavioral change in organizations and society? My absolute passion and primary added value lie precisely at this intersection of theory and practice. I am convinced that there is still an immense amount to be gained by making complex scientific insights truly understandable and directly applicable. My goal is not just to research academic knowledge, but to translate it into workable solutions for today's challenges.
Education: Sharing Insights with a Broad Perspective
This vision of the interplay between science and society is also central to my teaching. I thoroughly enjoy teaching the course Social Influence, one of the most popular subjects within the University Minor. Every year, I have the privilege of guiding over 350 students from various faculties—ranging from economists and lawyers to medical students—through the psychology behind influence. We dive into the unconscious factors that guide our choices and explore together how we can effectively deploy this knowledge for behavioral change. The fresh, multidisciplinary perspective of these students makes this cross-pollination inspiring year after year.
Impact Beyond the University Walls
To keep the connection between theory and reality sharp, I combine my university role with work in the field. As a freelance consultant, researcher, and speaker, I help governments, institutions, and companies with complex behavioral issues surrounding themes such as litter, communication, safety, and environmental experience. This dynamic works both ways: my practical experience ensures lively and highly current education, while science provides the foundation for my practical work.
Want to know more about my freelance projects and services? Feel free to take a look at my personal website: www.keeskeizer.nl
I am Dr. Kees Keizer, Assistant Professor of "Behavioral Influence" in the Department of Environmental Psychology at the University of Groningen. My work is driven by a fundamental fascination with human behavior and the conviction that we can make the world more sustainable, safer, and more pleasant using targeted psychological knowledge.
Core expertise
- Behavioral influence
- Translating scientific insights into practice
The Bridge Between Science and Practice
My core academic expertise lies in the factors that guide our decisions, behavior, and perception. But I find an even more important question to be: how can we tangibly apply these insights to stimulate positive behavioral change in organizations and society? My absolute passion and primary added value lie precisely at this intersection of theory and practice. I am convinced that there is still an immense amount to be gained by making complex scientific insights truly understandable and directly applicable. My goal is not just to research academic knowledge, but to translate it into workable solutions for today's challenges.
Education: Sharing Insights with a Broad Perspective
This vision of the interplay between science and society is also central to my teaching. I thoroughly enjoy teaching the course Social Influence, one of the most popular subjects within the University Minor. Every year, I have the privilege of guiding over 350 students from various faculties—ranging from economists and lawyers to medical students—through the psychology behind influence. We dive into the unconscious factors that guide our choices and explore together how we can effectively deploy this knowledge for behavioral change. The fresh, multidisciplinary perspective of these students makes this cross-pollination inspiring year after year.
Impact Beyond the University Walls
To keep the connection between theory and reality sharp, I combine my university role with work in the field. As a freelance consultant, researcher, and speaker, I help governments, institutions, and companies with complex behavioral issues surrounding themes such as litter, communication, safety, and environmental experience. This dynamic works both ways: my practical experience ensures lively and highly current education, while science provides the foundation for my practical work.
Want to know more about my freelance projects and services? Feel free to take a look at my personal website: www.keeskeizer.nl
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Function
External PhD candidate (PBL Netherlands Environmental Assessment Agency)
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Function
PhD Candidate in Environmental Psychology
Expertise
Environmental Psychology: public perception, acceptability of energy policy and technology, distributive fairness, environmental justice.
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E-mail
E-mail
Function
Postdoctoral Researcher, Environmental Psychology
Expertise
social tipping, climate policy acceptability
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Function
Assistant professor
Expertise
Mathematical modeling of environmental and social behavior
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Function
PhD Candidate
Expertise
My research is part of the interdisciplinary EU project "CircEUlar" and revolves around understanding factors that influence whether people engage in circular consumption behaviors, such as refusing and rethinking consumption.
I am particularly interested in circular citizenship behaviors, including activism and advocacy for a circular economy, as well as establishing new circular structures. To shed light on these behaviors, I focus on values, beliefs, personal and social norms, as well as efficacy beliefs and the ascription of responsibility. My focus areas are mobility, building and household services, and digitalisation.
I am particularly interested in circular citizenship behaviors, including activism and advocacy for a circular economy, as well as establishing new circular structures. To shed light on these behaviors, I focus on values, beliefs, personal and social norms, as well as efficacy beliefs and the ascription of responsibility. My focus areas are mobility, building and household services, and digitalisation.
E-mail
Function
Assistant Professor
Expertise
Environmental Psychology, Social Psychology, Evolutionary Psychology
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Function
Postdoctoral Researcher
Expertise
public perceptions and acceptability of hydrogen applications | pro-environmental behaviours (PEB) in work contexts |organizational citizenship behaviours for the environment (OCBE)
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Function
Professor Public acceptability of sustainable transitions
Expertise
My key research interests lie in public evaluations and acceptability of energy sources, systems and policies, and which factors influence these evaluations and acceptability judgements. I focus on theory development and applying theory in addressing acute environmental and energy problems.
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Function
PhD student
Expertise
Mental well-being and pro-environmental behaviour across culture
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Function
Postdoc
Expertise
Behavioral Science, Cognitive Psychology, Environmental Psychology
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Function
PhD Candidate
Expertise
My role will be centered on Work Package 4 within the 'GUIDE-BEST' (Antarctica) project, which aims to understand individual drivers of expectations and behaviors to promote sustainable tourism in Antarctica. Recently, there has been an increase in Antarctic tourism, leading more travelers returning as 'Antarctic ambassadors', experiencing a significant transformation in their lives. These individuals develop a deep appreciation for Antarctica, inspiring them to adopt more sustainable lifestyles and advocate for environmental conservation. I will be exploring what being an 'Antarctic ambassador' really means and the motivations behind this transformation. Additionally, I plan to investigate the behavioral changes tourists experience before and after their Antarctic visits in the upcoming months.
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Function
PhD student
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Function
Professor
Expertise
Contact me --------------------------------------------------------------------------------------------------------------------Environmental psychology; understanding environmental behaviour including energy use and car use; acceptability and effectiveness of environmental policy; sustainable energy transition; cllimate change; values; intrinsic motivation
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Function
PhD Candidate
Expertise
My research is part of the Blue Balance project, which aims to increase public involvement and participation in the sustainable transition of the Flemish coastal region. My focus is mainly on basic human values and more specific marine value orientations, group values, and how they predict people's norms and behaviours related to this marine environment.
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E-mail
Function
PhD Candidate
Expertise
My academic ambitions primarily revolve around corporate communication science, organisational design, and environmental action within organisational settings. My current research focuses on value congruence between employees and their organisations.
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Function
PhD Candidate - Environmental Psychology
Expertise
Environmental Psychology, Group Processes, Social Identity, Socio-spatial dynamics.
Teaching: Mentor Academic Skills and Research Practicum.
Research interests: I am particularly interested in how group factors can drive collective action in response to global challenges, in particular climate change and the energy transition. The research I am currently conducting is centred around energy community participation and trying to comprehend what group factors and settings motivate individuals to engage in community energy actions. This is based on the NWO funded ‘FlexECs’ project that I am a part of along with my supervisors dr. Thijs Bouman and dr. Elliot Sharpe. This fascinating project proposes novel ways in which we can design energy communities in combination with e-mobility. The FlexECs project as well as my original background in Geography have steered me towards asking questions about how certain social and spatial dynamics of groups and communities are linked and how this may influence the participation intentions of individuals, particularly with regards to community/collective action against climate change.
Teaching: Mentor Academic Skills and Research Practicum.
Research interests: I am particularly interested in how group factors can drive collective action in response to global challenges, in particular climate change and the energy transition. The research I am currently conducting is centred around energy community participation and trying to comprehend what group factors and settings motivate individuals to engage in community energy actions. This is based on the NWO funded ‘FlexECs’ project that I am a part of along with my supervisors dr. Thijs Bouman and dr. Elliot Sharpe. This fascinating project proposes novel ways in which we can design energy communities in combination with e-mobility. The FlexECs project as well as my original background in Geography have steered me towards asking questions about how certain social and spatial dynamics of groups and communities are linked and how this may influence the participation intentions of individuals, particularly with regards to community/collective action against climate change.
E-mail
Expertise
Quantitative methods in social sciences
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Function
Associate professor environmental psychology
Expertise
Environmental behaviour; behavioural change; environmental self-identity; interventions
I am interested in factors influencing consistent pro-environmental behaviour and strategies to change environmental actions. My main research interests are environmental self-identity and incentives to promote behavioural change. I enjoy collaborating with researchers from other disciplines and applying my research to real life problems.
I am interested in factors influencing consistent pro-environmental behaviour and strategies to change environmental actions. My main research interests are environmental self-identity and incentives to promote behavioural change. I enjoy collaborating with researchers from other disciplines and applying my research to real life problems.
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Function
Communications officer at Environmental Psychology Groningen
Expertise
https://epgroningen.nl/blogs/
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Function
PhD student
Last modified:20 June 2024 08.11 a.m.
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