International Marketing Trends Conference Award for Peter Leeflang

The Faculty of Economics and Business is proud to share that last week professor dr. Peter Leeflang received the International Marketing Trends Conference Award for his "extraordinary achievements in the field of marketing" in Berlin.

Professor Peter S.H. Leeflang is the Emeritus Frank M.Bass Professor of Marketing at the University of Groningen (the Netherlands). He also holds positions at Aston Business School (U.K.) and St.Gallen University (Switzerland). His work has been published in Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Econometrics ,Management Science, among others. He has (co-)written several books, a.o Implementable Marketing Models (1978), Building Models for Marketing Decisions (2000) and Modeling Markets (2015).

The International Marketing Trends Award is an international award to honour researchers for their overall achievements in the fields of Marketing Trends. The purpose of the Marketing Trends Award is to recognize and reward an outstanding lifetime contribution to the Marketing Trends in the areas of research, education or strategy, and encourage cross-country and multi-cultural research on the major changes in marketing paradigms and new fields of innovative research in all the aspects of marketing.