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Former PhD student Niels Holtrop wins Sheth Foundation Doctoral Dissertation award

04 June 2018
Award winner Niels Holtrop.

Niels Holtrop has won the 2018 Sheth Foundation Doctoral Dissertation award. He obtained his PhD in Marketing from the University of Groningen last year. Holtrop was honored with a certificate and a 5.000 Euro cash prize during the EMAC 47th Annual Conference in Glasgow. FEB’s former PhD student developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses. Holtrop’s thesis was supervised by Jaap Wieringa and Maarten Gijsenberg.

Holtrops’ research interests are in the domains of customer relationship management and marketing effectiveness. He uses econometric and statistical methods to measure and improve the effectiveness of marketing activities, and guide managerial decision making. Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University.

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Last modified:31 January 2023 11.03 a.m.

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