Emerald Literati Award 2018 for Peter Leeflang and Tammo Bijmolt
Peter Leeflang and Tammo Bijmolt are the winners of the Emerald Literati Award 2018 for the best article in the European Journal of Marketing in 2017. Peter and Tammo won the award for their paper Multi-unit promotions and their Impact on Purchase Decisions and Sales, written in collaboration with Salome Drechsler and Martin Natter.
The article Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition, written by Lisette de Vries, Sonja Gensler and Leeflang has been one of the six finalists of the Harald H. Maynard Award for the best article in the 2017 issues of the Journal of Marketing.
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Last modified: | 29 February 2024 10.02 a.m. |
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29 April 2024
Royal Decoration awarded to Gerard van den Berg
The Faculty of Economics and Business is very proud to announce that Professor Gerard van den Berg has been appointed Officer of the Order of Orange-Nassau. The decoration was presented to him by Mayor Koen Schuiling of the Municipality of...
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29 April 2024
Guido Berends and Hylke Dijkstra win FEB Research Awards 2023
The awards for best PhD thesis and best graduate of the research master were presented at the annual PhD conference held on April 18. Guido Berends won the Best PhD Thesis Award 2023 and Hylke Dijkstra won the Research Master Graduate Award 2023.
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25 April 2024
Lineke Sneller appointed as Professor of Practice of Digitalization & AI in Accounting and Auditing
The Faculty of Economics and Business (FEB) is pleased to announce that as of 1 May, professor Lineke Sneller will be appointed as Professor Practice of Digitalization & AI in Accounting and Auditing. The chair is situated within the department of...