Discounters continue to swim against the current: Action, Op=Op, Big Bazar, and Prijsmepper. Since 2012, when the country was in the midst of an economic crisis, the number of shops in the Netherlands has decreased by 5 per cent, but discounters have witnessed an increase of 75 per cent.
‘They all aim to grow’, explains marketing professor Peter Verhoef in the NOS news broadcast, ‘and we - the consumers - have discovered where we can find inexpensive goods. Even though the crisis is behind us, we still keep buying at these places. That will not change.’
Watch the NOS Journaal broadcast (from 4:06).
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