FEB researchers Alec Minnema and Tammo Bijmolt, together with colleague Sonja Gensler of the University of Münster , have won the MOA Wetenschapsprijs [Science prize], awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing experts received the MOAward 2017 for their article ‘Oorzaken en gevolgen van het terugsturen van online aankopen’ [Causes and consequences of returning online purchases]. The article presents the surprising result that returning online purchases is not necessarily negative, because returning products can strengthen the link between client and shop.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards an annual Wetenschapsprijs based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
There was more good news for Bijmolt. He has been voted ‘ Outstanding Editorial Review Board Member ’ by the International Journal of Research in Marketing (IJRM) for his exceptional services to this scientific journal.
> More news from the Faculty of Economics and Business
> FEB experts in the media
Co-creation and interdisciplinarity are two themes that have long taken centre stage in the work of Iris Vis, who was recently appointed Captain of Science of the Top Sector Logistics. We met up with her to talk about this role in the perfect spot:...
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and...
The Deans' Consultation Economics & Business (DEB) presented its Impact Agenda on 12 October during the Impact Forum 2023. Through this agenda, the faculties want to strengthen their societal impact and actually initiate, guide and supervise...
The UG website uses functional and anonymous analytics cookies. Please answer the question of whether you want to accept
or reject other cookies (such as tracking cookies).
If no choice is made, only basic cookies will be stored. More information