Verhoef and Alsem win prize for the best Marketing book and best Marketing textbook in the Netherlands
The winner of the Marketing Literature Prize 2016 of the Platform Innovation in Marketing (PIM) is the book “ Creating Value with Big Data Analytics” by Professor Peter Verhoef of the Faculty Economics and Business and his co-authors Edwin Kooge and Natasha Walk. In addition, the prize for the best Marketing Text Book 2016 goes to the book “Merkpositionering”, by Dr. Karel Jan Alsem of the Marketing department and his co-author Erik Kostelijk of the Hanzehogeschool. This was announced on 6 December.
The most important criterion for the PIM Marketing Literature Prize 2016 concerns the extent to which the author succeeded in showing innovating insights into the area of marketing. Chair of PIM and director of the Beeckestijn Business School is Drs Hans Molenaar.
Verhoef
The jury praises the comprehensive book ‘ Creating Value with Big Data Analytics’ because it creates value for both marketeers who not only wish to understand what they can do with Big Data in the daily marketing practice but also for lecturers and students who want to master this important subject. The various subjects are not all innovating, but the fact that everything comes together in a clear integrative model is innovating. Moreover, the book explains very well how Big Data creates value for both the organisation and the client. This last starting point makes the book unique and very valuable.
- Read more about “Creating Value with Big Data Analytics” by Verhoef, Kooge and Walk.
-
News item
Platform Innovation in Marketing
Alsem
About “Merkpositionering” the jury says: “A compact yet well-thought out work dealing with many recent academic insights into positioning of brand names. It is a practical and easy to use book that can really help students when analysing and also when re-positioning brand names in the marketing strategy. Innovation of marketing textbooks is often substandard and the prize is not awarded each year, but this year there is an exception”.
For more information
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
Last modified: | 29 February 2024 10.02 a.m. |
More news
-
25 April 2024
Lineke Sneller appointed as Professor of Practice of Digitalization & AI in Accounting and Auditing
The Faculty of Economics and Business (FEB) is pleased to announce that as of 1 May, professor Lineke Sneller will be appointed as Professor Practice of Digitalization & AI in Accounting and Auditing. The chair is situated within the department of...
-
25 April 2024
Jenny van Doorn and co-authors receive 2024 Weitz-Winer-O’Dell Award
Jenny van Doorn and co-authors Martin Mende, Maura L. Scott (both Florida State University), Dhruv Grewal (Babson College) and Ilana Shanks (Stony Brook University) have won the 2024 Weitz-Winer-O’Dell Award. They received the award for their paper...
-
19 April 2024
New thesis prize for master's students of Economics and Business
How can we encourage economics and business students to deal with important societal challenges in their master's thesis? The 14 Dutch faculties of economics and business, united in the Council of Deans in Economics and Business (DEB), have set up...