Education

Extensive knowledge of marketing theory and research methodology is critical for a successful approach of many marketing problems. In addition, practical skills and experience is of key importance. Therefore, our educational programmes combine all these aspects.

Bachelor's degree programs

The department of Marketing contributes to all FEB Bachelor's degree programmes.
In the BSc courses we lecture courses on issues like:

• strategic marketing
• market research
• consumer behaviour

Master's degree programmes

The department of Marketing offers the following Marketing programmes:

• MSc Marketing - profile Marketing Management (MM)
• MSc Marketing - profile Marketing Marketing Analytics and Data Science (MADS)

In addition, the Department of Marketing is strongly involved in

• research Master offered by FEBRI;
• the executive programmes in Marketing offered by University of Groningen Business School;
• the executive programmes offered by the Customer Insights Center.