Future Prosperity and Sustainability

Growth - in profits, income, market share, consumption, and other indicators - has often been the focus of business and economics as an overarching measure of success. The problems associated with this idea of success have become apparent in the social, environmental, and other problems it causes. The growth of such indicators is both too narrow - it's only about that indicator - and too focused on expansion rather than preservation.

That is why, at the Faculty of Economics and Business, we focus instead on sustainable prosperity. Instead of growth, largely focused on profit, income, market share or consumption, 'prosperity' is a broader concept. It is not focused on one indicator, but on what we need to do well. Sustainability is about balancing growth with the preservation of all the things we care about, whether material, ecological or social.

In this way, sustainability and future prosperity have become core concepts in economics and business.