Marketing Seminars
Seminars 2026
Prof. dr. Marcel Zeelenberg, Professor of Economic Psychology at Tilburg University & Professor of Behavioral Research in Marketing at the Vrije Universiteit Amsterdam
Tuesday, March 10th, 2025 at 11:30 hrs
Title & abstract:
"I Want it All! Insights Into What Greed is and What Greed Does"
Dr. Jon Bingen Sande, Associate professor of Marketing, BI Business School, Oslo.
Thursday, February 12th, 2026 at 11:30 hrs
Title & abstract:
"Complex Problem Solving in Interorganizational Relationships: The Role of Cross-understanding"
Prof. dr. Katrijn Gielens, Professor of Marketing, Tilburg University.
Tuesday, January 27th, 2026 at 11:30 hrs
Title & abstract:
"The Societal Externalities of Retail Store Presence: Evidence from Prices and Crime."
Seminars 2025
Prof. dr. Pierre Chandon, L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD.
Tuesday, December 9th, 2025 at 11:30 hrs
Title & abstract:
"When do Nutrition and Environmental Food Labels Work?"
Prof. dr. Marc Fischer, Chaired Professor of Marketing Science and Analytics at the University of Cologne.
Tuesday, November 11th, 2025 at 11:30 hrs
Title & abstract:
"What it Takes to Build Financial Brand Equity: Evidence from 30 Years of Brand Valuation."
Prof. dr. Harald van Heerde, professor of Marketing at the University of New South Wales, Sydney.
Friday, October 31th, 2025 at 12.00 hrs
Title & abstract:
"Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness"
Prof. dr. Guda van Noort, professor of Persuasion & New Media Technologies at the University of Amsterdam.
Tuesday, October 14th, 2025 at 11.30 hrs
Title & abstract:
"The Digital Persuasion Process shaped by Media Technologies:
Empirical Reflections."
Prof. dr. Leo Paas, University of Auckland, New Zealand
Thursday, June 19th, 2025 at 11.30 hrs
Title & abstract:
"The Impact of Emotional Engagement on Podcast Reviews: An Analysis of Listener Responses Across Utilitarian and Hedonic Motive"
Dr. Jun Yao & Ling Zhang, Macquari University, Sydney Autralia
Thursday, June 12th, 2025 at 12.00 hrs
Title & abstract:
"Spot Fake Lies with Real Eyes: Using Machine Learning to Detect Oline Fake Reviews."
Dr. Luxi Shen, CUHK Business School,The Chinese University of Hong Kong
Tuesday, June 3th, 2025 at 11.30 hrs.
Title & abstract:
"The Luck Celebration Hypothesis: How Permission Lotteries Affect Permitted Purchases."
Prof. dr. Klemens Knöferle, BI Norwegian Business School, Oslo.
Thursday, April 3th, 2025 at 15.15 hrs.
Title & abstract:
"Vulnerable When in Pain: The Impact of Physical Pain on Conformity."
Dr. Nico Schauerte, associate professor, Vrije Universiteit Amsterdam.
Tuesday, March 25th, 2025 at 11.30 hrs.
Title & abstract:
"Should Service Technicians Engage in Selling? Immediate and Downstream Effects on Service and Sales Force Performance."
Prof. dr. Sascha Raithel, professor of Marketing, Freie Universität Berlin.
Tuesday, Marach 11th, 2025 at 11.30 hrs.
Title & abstract:
"The Impact of Product Recall Compliance on Customer Satisfaction and Stock Returns."
Dr. Maarten Boksem, associate professor of Marketing, Erasmus University Rotterdam.
Tuesday, February 4th, 2025 at 11.30 hrs.
Title & abstract:
"Neurons on narratives - Brain patterns reveal why storytelling ads persuade."
Dr. Sara Valentini, associate professor of Marketing at Bocconi University, Italy.
Tuesday, January 28th, 2025 at 11.30 hrs.
Title & abstract:
"Eco-Movement Echoes"Tracing Sustainability Shifts with GPS Data."
Seminars 2024
Prof. dr. P. S. H. Leeflang, Emeritus Frank M.Bass Professor of Marketing, University of Groningen
Tuesday, December 17th, 2024 at 12.00 hrs.
Title & abstract:
"Cause-Related Marketing as Sales Promotion."
Dr. Anika Stuppy, assistant professor of Marketing, Tilburg University
Tuesday, December 3th, 2024 at 11.30 hrs.
Title & abstract:
"The Pace of Awesome: How Fast- And Slow Motion Make the Ordinary Awe-Inspiring."
Dr. Johannes Boegershausen, assistant professor, Rotterdam School of Management (RSM) Erasmus University Rotterdam
Tuesday, November 19th, 2024 at 11.30 hrs.
Title & abstract:
"Social Bias Blind Spots: Attractiveness-Biased Outcomes are Seemingly Tolerated Because People Fail to Notice the Bias."
Prof. dr. Femke van Horen, professor of Consumer Behavior at the Marketing Department, Vrije Universiteit Amsterdam
Tuesday, October 22nd, 2024 at 11.30 hrs.
Title & abstract:
"Thou Shall Not Imitate: When Do Copycats Trigger Moral Concern?"
Prof. dr. Gaby Odekerken-Schröder (Maastricht University, School of Business and Economics, Department of Marketing and Supply Chain Management).
Thursday, October 10th, 2024 at 13.30 hrs.
Title & abstract:
"Shaping the Future of Healthcare: Field Studies in Progress."
Prof. dr. Sascha Alavi, professor of Marketing & Innovation, University Carl von Ossietzky, Oldenburg.
Tuesday, October 24th, 2024 at 11.30 hrs.
Title & abstract:
"Red Flags in Sales – Using Machine Learning to Identify Predictors of Salesperson Fraud."
Prof. dr. Wilco van Dijk, professor Economic Psychology & Its Applications, Leiden University.
Tuesday, June 11th, 2024 at 11.30 hrs.
Title & abstract:
"The Impact of Financial Stress."
Seminars 2022
Dr. Dan Schley, associate professor at RSM Erasmus University
Seminar on Tuesday, November 22 at 11.30 hrs.
Title and abstract:
"How Categorization Shapes the Probability Weighting Function."
Prof. dr. Caroline Goukens, professor at the University of Maastricht.
Seminar on Monday, November 7th at 10.00 hrs.
Title and abstract:
"The Zero Price Effect(s). Why offering something for free can act as a double-edge sword."
Dr. Alex Belli, assistant professor at the University of Adelaide.
Seminar on Tuesday, September 13th, 2022 at 11.30 hrs.
Title and abstract:
"Feeling Rich: On the Measurement and Consumer Outcomes of Subjective Wealth."
Iris Steenkamp, PhD candidate at London Business School.
Seminar on May 10th, 2022 at 11.30 hrs.
Title and abstract:
“Can Selling Make You More Resilient? Experimental Evidence from India Amidst COVID-19 Pandemic.”
Prof. dr. Martin Schreier, professor of Marketing WU Vienna.
Seminar on March 15th, 2022 at 10.00 hrs, followed by a Q&A/Publishing session at 11.30 hrs.
Seminar and Q&A session will be held online.
Title and abstract:
'Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value'.’
Prof. dr. Bas Donkers, professor of Marketing Research, Erasmus University Rotterdam
Seminar on March 3th, 2022 at 12.00 hrs at 'Van Swinderen Huys', Groningen.
Title and abstract:
'Interested Followers? Using latent community structures to understand product diffusion patterns.'
dr. Gregg Sparkman, Postdoctoral Researcher at Princeton University.
Seminar on January 25th, 2022 at 15.00 hrs. The seminar will take place online.
Title and abstract:
'Perceiving and Misperceiving Social Reality '.
Seminars 2021
Prof. dr. Kathleen Cleeren, professor of Marketing, KU Leuven.
Seminar on December 9, 2021 at 12.00 hrs. The seminar will take place online.
Ttile and abstract:
'What drives the likelihood of consumption after purchase?'
Seminars 2020
Dr. Michel Handgraaf, Associate Professor, University of Wageningen.
Seminar on Januray 23th at 11.00 hris, room 5419-0107
Seminars 2019
Dr. Jonathan Berman, Associate Professor of Marketing, London Business School.
Seminar on December 2th at 1.30 hrs, room 5419.0107.
'Damned Either Way: On the Role of Inconsistency in Consumer Hypocrisy."
Prof. dr. M. Wedel, Distinguished University Professor, Robert H. Smith School of Business at the University of Maryland.
Seminar on June 6th at 10.30 hrs, room 5412.0025.
"BANOVA: Bayesian Analysis of Experiments in Consumer Psychology".
Prof. dr. C. Moorman, professor of Marketing, Duke University: The Fuqua School of Business
Seminar on May 27th at 10.30 hrs, room 5419.0007.
"Four more years: presidential elections, comparative mind-set and managerial decisions".
Prof.dr. W.D. Hoyer, professor of Marketing, University of Texas at Austin
Seminar on April 16th at 10.30 hrs, room 5412.0035.
"How consumer brand sabotage affects other consumers - The differential role of self-brand connection".
Archive
Seminars 2018
Prof.dr. P.K. Kannan, professor of Marketing, University of Maryland
Seminar on November 13th at 10.30 hrs, room 5419-0701.
"Moving from Fee to Free: A Research Journey into Digital Marketing".
Dr. Katrijn Gielens, Associate professor of Marketing and Sarah Graham Kenan Scholar, UNC Kenan-Flagler.
Seminar on September 18th at 10.30 hrs, room 5419.0109.
'Navigating the Last Mil in Grocery Shopping: Click and Collect Format'.
Prof. dr. Shuba Srinivasan, the Adele and Norman Barron Professor of Marketing at Boston University.
Seminar on June 26th at 10.30 hrs, room 5412.0039.
Dr. Alixandra Barasch, Assistant Professor of Marketing at New York University Stern, School of Business
Seminar on May 15th at 13.30 hrs, room 5419.0109.
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University / VU Amsterdam
Seminar on April 26th at 10.30 hrs, room 5419.0109.
'The socially responsible marketing manager'.
Prof. dr. Dennis Fok, Professor of Ecometrics & Data Science at Erasmus University Rotterdam.
Seminar on April 17th at 10.30 hrs, room 5414.0101.
' The dynamic impact of shocks on clickthrough and conversion rates of paid search advertisements'.
Dr. Yakov Bart, Assistant Professor of Marketing at Northeastern University
Seminar on April 3th at 10.30 hrs, room 5419.0009.
Prof. dr. Jens Hogreve, professor of the Catholic University of Eichstaett-Ingolstadt
Seminar on February 23th at 09.15 hrs, room 5416.0157.
' Is Transparency Key? The Effects of Social Media Recovery on Virtually Present Others'.
Archive
Seminars 2017
Prof. dr. Bernd Schmitt, professor of International Business, Columbia Business School
Seminar on December 1th at 10.30 hrs, room 5419.0003.
'Consumer experiences in the future: human or robot? Robot or human? '
Prof. dr. Rajdeep Grewal, professor of Marketing at the UNC Kenan-Flagler Business School
and
Prof. dr. Amna Kirmani, professor of Marketing at the Robert H. Smith School of Business
Seminar on May 22th at 15.00 hrs, room 5419.0107.
' Bridging Disciplines'.
Prof. dr. Marcel Zeelenberg, professor of Marketing at the University of Tilburg
Seminar on April 11th at 10.30 hrs, room 5419.0009.
'Towards an Economic Psychology of Greed'.