It is seen as the way for organizations to strengthen their market position, acquire knowledge and become more innovative: an alliance with a partner. Alliances can have many advantages, but organizations do not always benefit from one. Experience has shown that, as with a merger or acquisition, the result regularly disappoints. Much has already been written about this, but unanswered questions remain, such as whether it is better to emphasize one joint identity or for each party to retain its own?
Research by Floor Rink and her colleagues shows that a collaboration clause that explicitly mentions the similar or different organizational identities is worthwhile. It can prevent a breach of trust. Read more about her research in Rink's blog: Explicitly mentioning business identity increases confidence in an alliance.
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