A scientific article by Marketing professor Peter Verhoef of the Faculty of Economics and Business is on top of the list of 100 most downloaded articles via Science Direct (Life Sciences and Social Sciences) by Elsevier.
In total 6 articles of FEB researchers appear in the Top 100. See the top 100 articles on Elsevier
Verhoef's article 'Customer Experience Creation: Determinants, Dynamics and Management Strategies', written with co authors Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard A. Schlesinger, appeared in the Journal of Retailing in March 2009. It was downloaded over 36,000 times. This is the highest rate of all Elsevier published articles by Netherlands-based authors.
► Download the article by Peter Verhoef (available until 10 April 2015)
In the same ranking, professor Peter Leeflang of FEB can be found in 7th place, with the article
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
. Downloaded over 27,500 times.
Other FEB researchers in the Top 100:
45: prof. Paula van Veen-Dirks
Financial versus non-financial information: The impact of information organization and presentation in a Balanced Scorecard
Eddy Cardinaels, Paula M.G. van Veen-Dirks
Accounting, Organizations and Society
Vol: 35, Issue: 6, Pages 565-578 Number of downloads: 15,371
63: prof. Niels Hermes and prof. Robert Lensink
Microfinance: Its Impact, Outreach, and Sustainability
Niels Hermes, Robert Lensink
Vol: 39, Issue: 6, Pages 875-881 Number of downloads: 14,101
79: prof. Bob Fennis
You are what you wear: Brand personality influences on consumer impression formation
Bob M. Fennis, Ad Th. H. Pruyn
Journal of Business Research
Vol: 60, Issue: 6, Pages 634-639 Number of downloads: 13,162
86: prof. Albert Boonstra and prof. Hans Wortmann
Does risk management contribute to IT project success? A meta-analysis of empirical evidence
Karel de Bakker, Albert Boonstra, Hans Wortmann
International Journal of Project Management
Vol: 28, Issue: 5, Pages 493-503 Number of downloads: 12,865
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